Stories by PRNEWS

LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.

â–¶ Digital Media as a Change Agent: Almost three-quarters of brand owners are modifying their marketing and communications process in response to the demands posed by digital media, says a study by the Society of… Continued

1. After rolling out Timeline for individuals in Sept. 2011, Facebook introduced the feature for brands in Feb. 2012.  2. Pinterest’s users are 80% female; of them, 25% earned a BA or higher. 3. Tweets… Continued

The majority of Americans trust as many as seven different media outlets to deliver news fairly and accurately. Those standards, however, vary by outlet and by the readers’ political beliefs.

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.

â–¶ Majority of Americans Trust the Media, Including Online Sites: No longer relegated to trusting the accuracy of their one daily newspaper or watching Walter Cronkite, today the public has a plethora of ways to… Continued

1. Pinterest has attracted 10 million monthly visitors faster than any other Web site. 2. Nearly 80% of event planners using social media to promote their events, and another 14% plan to do so in… Continued

Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history.

CEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders.

The news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued