Stories by PRNEWS

PR continues to be an attractive career change for journalists, a new study this month by journalism foundation The Freedom Forum shows. Nearly one-half (43 percent) of new journalists in the survey, “Winds of Change:… Continued

Like all airlines, Delta Air Lines Inc. has a formal plan for media and public communication in the event of an air disaster. First: Families, Authorities In the event of an air disaster, communications with… Continued

A company crisis involving lives lost is always the worst scenario an organization faces. The May 11 Florida crash of an airline operated by ValuJet Airlines Inc. presented the carrier with two difficult tasks: communicating… Continued

“In China, perhaps more than anywhere else in the world, building and maintaining a strong corporate image–carefully managing reputation–is critical to the achievement of virtually every company’s business purpose,” said Dian Terry, senior vice president… Continued

As Western corporations eye the vast and quickly growing Chinese market, PR practitioners charged with executing programs there quickly find that they have much to learn. Insights into what professionals should watch out for there… Continued

Blockbuster Entertainment Group, Fort Lauderdale, Fla., named Jonathan Baskin as senior vice president, corporate relations. He was director of communications for The Limited Inc.. Meredith Clements was named director of public relations at Philips Media… Continued

Limiting the damage for a crisis–or better yet preventing one, is the thrust of a new book by training executive and former police officer Steve Albrecht. In “Corporate Self-Defense: How to Protect your Organization in… Continued

Cynthia Hudson joined Burson-Marsteller, Washington, D.C., as managing director in the firm’s public affairs group. She was a principal at the Sawyer Miller/Robinson Lerer Montgomery Group, Washington. Wendy Nichols was promoted to manager of consumer… Continued

Ad/PR agency Ira Thomas Associates Inc., Youngstown, Ohio, has a new phone number: 330/793-3000.

Witherspoon & Associates, Fort Worth, Texas, is marking its fiftieth anniversary. Founded in 1946 as a PR firm, the company since has added advertising and marketing services. (Witherspoon, 817/335- 1373)