Finding unclaimed or unregistered names for companies, products and services is getting harder, say marketing and communications executives at U.S. corporations. More than two-thirds of 400 executives responding to a poll by marketing agency Rivkin… Continued
Stories by PRNEWS
ONLINE COMMERCE OPPORTUNITIES ARE THRIVING
May 27th, 1996 by PRNEWSCan you conduct successful sales transactions on the Internet? Internet users seem to think so. ActivMedia, an online research firm found that 30 percent of its commercial respondents reported financially successful Internet sites, with sales… Continued
MISSISSIPPI ATTORNEY GENERAL SEEKS DEPOSITION FROM NEW YORK PR
May 27th, 1996 by PRNEWSThe Attorney General of the State of Mississippi filed a motion May 20 to compel sworn testimony by John Scanlon, a New York PR consultant retained by tobacco company Brown & Williamson (B&W) to distribute… Continued
ARE CLIENTS LOOKING HARD ENOUGH FOR FIRMS?
May 27th, 1996 by PRNEWSWhile PR programs have grown more complex and expensive, all too often agency searches are based on referrals alone or clients’ personal experience with certain individuals or firms. In the advertising industry, use of professional… Continued
NEW RADIO SERVICE MAY OFFER PR OPTIONS
May 20th, 1996 by PRNEWSRadio, a medium that is starting to get a second look from many PR professionals, has added a feature that may provide new PR opportunities. The capability, Radio Data System (RDS), allows FM radio stations… Continued
HIGH-TECH SALES NEED COMMUNICATION OF BENEFITS
May 20th, 1996 by PRNEWSAs computers, software and other information systems products have become more expensive and part of the foundation of most businesses, decision-making about product purchases and upgrades has migrated higher up in organizations. Now those responsible… Continued
PROMOTIONS/NEW HIRES
May 20th, 1996 by PRNEWSGolin/Harris Communications, Chicago, promoted Andrew Eklund to senior vice president. He directs strategic programming for the MasterCard International Inc. [4823Z] account. Diane Smallen-Grob joined Rubin Barney & Birger Inc., Miami, as executive vice president and… Continued
AGENCY MISCELLANY.
May 20th, 1996 by PRNEWSFirm Exec Carries Torch Sharon Weiner, president and CEO of Stryker Weiner Associates, Honolulu, Hawaii, carried the Olympic torch on May 5 in Newport Beach, Calif. The 5,500 runners selected to complete the cross-country run… Continued
INTERACTIVE VENTURES
May 20th, 1996 by PRNEWSAPCO Starts Multimedia Group APCO Associates Inc., Washington, D.C., the public affairs and lobbying wing of the GCI Group, launched APCO Technology Services. The new unit will offer consulting and product development services that employ… Continued
NEW ADDRESSES
May 20th, 1996 by PRNEWSMarketing communications agency Grafica Inc., Chester, N.J., has moved to: 525 E. Main St., Chester, NJ 07930, 908/879-2169. San Francisco-based The Montgomery Group, a marketing PR and corporate communications firm, has moved to: 555 Montgomery… Continued