Stories by PRNEWS

Young & Rubicam, New York, the global advertising agency which owns number-one PR firm Burson-Marsteller, plans to sell a minority stake to a San Francisco investment banking firm, Hellman & Friedman, according to an Aug.… Continued

Ad/PR agency Poppe Tyson, a unit of Bozell, Jacobs, Kenyon & Eckhardt, disclosed last week that it has filed for an initial public offering (IPO) of $50 million. The company has entered a "quiet period,"… Continued

Aug. 21: IEG, "Selling More Sponsorship," Indianapolis, 312/944-1727. Aug. 22-23: Joan Detz, "Basic Speechwriting," Washington, 215/340-9752. Aug. 23: Texas PR Society, "Communicating in a Wired World," Austin, 512/891-7894. Aug. 28-29: Int’l Quality & Productivity Center,… Continued

The Food and Beverage Section of the Public Relations Society of America (PRSA) rescheduled its annual summer meeting. Originally planned for last month, "Trends in Food and Beverage Marketing and Public Relations" will be held… Continued

After a search which spanned the better part of one year, the International Public Relations Association (IPRA) named as its new executive director Rosemary Graham, an veteran U.K. corporate PR executive. Most recently an independent… Continued

High-tech firms seeking to improve their process of communication with industry and market analysts may find insights in a new report from Kensington Group Inc., Corte Madera, Calif. "Analyst Relations Effectiveness" is based on five… Continued

White & Co., a San Francisco-based unit of Porter Novelli International, has openings for two PR staffers. The firm seeks a marketing account executive with skills and background in advertising, collateral development and the Web.… Continued

A nominating committee of the Public Relations Society of America (PRSA) named nominees for 1997 PRSA officers. The nominees are: president-elect–Mary Cusick, vice president/corporate communications, Bob Evans Farms Inc. [BOBE], Columbus, Ohio; treasurer–Samuel Waltz Jr.,… Continued

Sources contacted by PR NEWS provided tips for effective analysis of PR programs conducted overseas. Pick the right research method for the right audience. Set up a centralized source in one area to which everyone… Continued

It’s hard enough to measure the results of a PR campaign conducted in one’s own country. Evaluation of media or market response for programs conducted in one or more overseas countries becomes even more complex.… Continued