Stories by PRNEWS

High-tech firms seeking to improve their process of communication with industry and market analysts may find insights in a new report from Kensington Group Inc., Corte Madera, Calif. "Analyst Relations Effectiveness" is based on five… Continued

White & Co., a San Francisco-based unit of Porter Novelli International, has openings for two PR staffers. The firm seeks a marketing account executive with skills and background in advertising, collateral development and the Web.… Continued

A nominating committee of the Public Relations Society of America (PRSA) named nominees for 1997 PRSA officers. The nominees are: president-elect–Mary Cusick, vice president/corporate communications, Bob Evans Farms Inc. [BOBE], Columbus, Ohio; treasurer–Samuel Waltz Jr.,… Continued

Sources contacted by PR NEWS provided tips for effective analysis of PR programs conducted overseas. Pick the right research method for the right audience. Set up a centralized source in one area to which everyone… Continued

It’s hard enough to measure the results of a PR campaign conducted in one’s own country. Evaluation of media or market response for programs conducted in one or more overseas countries becomes even more complex.… Continued

A bill proposed last year that would classify PR firms engaging in grassroots communications activities as lobbyists may come up for a vote this month by the state legislature in California. A subject of debate… Continued

One of the great challenges that develops during an airline disaster –or any crisis –is retrieving information on corporate operations. Often this data is found in many different places in an organization, stored on computer… Continued

What are the factors that determine which corporations are not just good, but "great?" The answer to this question would tell corporate communications executives a good deal about where they should focus. A new study… Continued

PR NEWS surfed the Web and found useful sites for speechwriters. Below, we list four of them: 1. http:\www.ribbit9.com/fredwill.htm.: This site breaks down Fred Willmans’ tips into: ‘One Speech Example,’ ‘The Big Speech: How to… Continued

The Internet and online tools can be tapped to help speechwriters craft the perfect speech. Researching and incorporating historical events, humorous anecdotes, quotes and jokes for corporate officers’ speeches could mean the difference between a… Continued