Stories by PRNEWS

Martin M. Cooper, who founded Cooper Communications Inc. in Woodland Hills, Calif. in 1982, was chosen as the Public Relations Practitioner of the Year at the Public Relations Society of America’s 1996 PRISM awards recognition… Continued

The Software Publishers Association –which has been criticized by software companies for not being PR savvy when it filed lawsuits against Internet Service Providers (PR News, Oct. 28) — dismissed its lawsuit against the ISP… Continued

To welcome PR professionals to the Public Relations Society of America’s "Telling the Truth: Building Credibility in an Incredible World" conference in St. Louis, we’re offering you some insight into James Hart Jr. — vice… Continued

Six of Manhattan’s most experienced boutique PR firms invested hundreds of hours preparing elaborate proposals for the nearly half-million-dollar Cayman Island travel account. Employee-owned Patrice Tanaka & Co. (PT & Co.) eventually prevailed, a few… Continued

The rules and customs of cyberspace have joined those of Miss Manners. Although the rules of "Netiquette" are less formal than those of sending or faxing letters, there are many dos and don’ts especially when… Continued

Tomorrow’s election –regardless of who wins –serves as an unofficial launch pad for many PR campaigns. Hundreds of businesses try to get in on the act of selling something politically related, from pins to opinions.… Continued

A long-delayed "60 Minutes" report on Columbia/HCA Healthcare Corp. likely will air in the next few weeks, but it isn’t the only journalistic probe of the healthcare giant in the works. The New York Times… Continued

Patient advocacy marketers may want to listen up — contrary to conventional wisdom that most Americans without health insurance ultimately receive the care they need, more than half of uninsured adults said they experienced problems… Continued

Baby boomers and senior citizens have a few things in common when it comes to healthcare issues, according to a survey by the Center for Mature Consumer Studies in Atlanta. The center conducted a consumption… Continued

Today, it is not just headache remedies and beverage companies that engage in comparative advertising. Many companies in the healthcare industry, including hospitals, HMOs and health insurers, engage in such print and media ad campaigns.… Continued