Stories by PRNEWS

CIG Adopts Porter/Novelli Name The Communications International Group, a global network of PR agencies most of which are owned in whole or in part by Omnicom Group [OMC], New York, last week changed its name… Continued

Ketchum Seeks High-Tech Firm Ketchum Public Relations is looking for a high-tech PR firm to acquire, PR NEWS has learned. The New York-based agency has had discussions with a number of firms, which President Ray… Continued

Sept. 27: Public Relations Soc. of Amer., "Product Marketing Seminar," Los Angeles, call S. Conway, 213/857-9100. Sept. 27: TJFR, "Environmental Media Relations," Boston, 201/444-6061. Sept. 27: Public Relations Soc. of Amer., "Strategy Design for Issues… Continued

Former Republican presidential candidate Steve Forbes and screen actor Robert Redford are among the well-known presenters at the annual meeting of the Arthur W. Page Society, a by-invitation-only group of corporate and firm executives. Other… Continued

With the Dow Jones industrial average hitting all-time records the last two weeks, PR firm executives can’t help but be aware how the overall strength of the economy is propelling their business. For many firms,… Continued

Advanced Imaging Inc. created this innovative print advertising campaign to tout its own work in the medical industry. A pioneer in the use of computers for medical illustration, David Bolinsky, president of Advanced Imagining Inc.… Continued

Sept. 27-30 The 18th Annual Educational Conference and Trade Show, Atlanta. Sponsored by American Society for Healthcare Marketing and Public Relations. Members: $595; non-members: $850. Call 312/422-3737. Oct. 10-12 American Association of Health Plans is… Continued

Testimonials (also known as "endorsements") can be effective advertising tools. Consumers often fail to distinguish between the advertiser, on the one hand, and the opinions, beliefs, findings or experiences of the person providing the testimonial,… Continued

PR executives at the Fairview Health System in Minneapolis succeeded in damage control this year with a comprehensive promotional campaign to counter-act the negative PR it received during its takeover of the University of Minnesota… Continued

Hundreds of healthcare marketing and PR executives are gearing up for one of the largest industry conference of the year–the First Joint Annual Educational Conference and Exhibits to be held Sept. 27-30 in Atlanta. This… Continued