Stories by PRNEWS

In the ongoing war between PR and the press lie the everyday battles that set media relations efforts back a notch. Take, for example, the case of Associated Press radio news reporter Margie Szaroleta, who… Continued

IF YOU CAN’T decide what kind of graphics to put on your Web site, let your target audience make up your mind for you. After nine years in the PR and marketing business, that’s just… Continued

EDITOR’S NOTE: Anyone with any media insight knows that the Associated Press is the source for a lot of the daily news Americans read, but it’s likely some PR execs and communicators forget that AP… Continued

Former legislative clinton staffer joins ketchum Jim Weber, most recently special assistant for legislative affairs and special associate counsel to President Clinton, joined Ketchum PR Jan. 2 as senior vice president in its Washington, D.C.… Continued

January 14: New York Women in Communications Inc., "Nothing is Wasted: Changing Streams in Mid-Career," New York, 212/661-4737. January 15-16: International Quality & Productivity Center, "Restructuring Internal Communication to Drive Radical Change," San Francisco, 800/420-2145.… Continued

As the theater of players trying to influence public policy continues to grow, three PR executives – all former executives with Bailey & Robinson which was acquired by Ketchum Public Relations nearly five years ago… Continued

A Denver hospital PR department retracted its critical press relaese of Olympic swimmer Amy Van Dyken for backing out of an appearance at a $150-a-plate charity dinner. Van Dyken, who was named as Sports Woman… Continued

While employers have moved four out of five workers into HMOs or PPOs, many still do not provide the preventive services that are the hallmark of managed care. One employer in five does not cover… Continued

Nearly nine of 10 hospitals and systems are engaged in community health improvement activities, and the degree of managed-c are penetration in their area seems to have little effect on those efforts. Those are two… Continued

Feb. 26-28, 1997. IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26. The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, Calif.… Continued