Being able to provide your patients with hassle-free, paper-free admissions could be the new wave in marketing. United Payors and United Providers (UP&UP), a new company based in Rockville, Md., will act as an intermediary… Continued
Stories by PRNEWS
BUS BILLBOARDS ROLL OUT
October 3rd, 1996 by PRNEWSCovenant Health System Inc. and Family Health Systems Inc. in Brooksfield, Wis., began a $500,000 advertising campaign last week to promote their new health insurance plan, the product of a joint venture announced earlier this… Continued
COLUMBIA/HCA FIGHTS OVER NAME IN ADVERTISING CAMPAIGN
October 3rd, 1996 by PRNEWSWith the theme "Healthcare has never worked like this before", Columbia/HCA Healthcare Corp.’s [COL] new national advertising campaign has "worked" to bring it an unsightly lawsuit. Columbia University, which operates Columbia-Presbyterian Medical Center in New… Continued
FREE PR RESEARCH NEWSLETTER
September 23rd, 1996 by PRNEWSKetchum Public Relations Worldwide, New York, is offering a free monthly newsletter on PR rsearch. To get on the mailing list for Research Ideas for PR Pros, contact Ketchum’s research department at 212/878-4608.
STUDENTS TAKING JUNIOR APR
September 23rd, 1996 by PRNEWSAbout 75 students will take a professional accreditation exam modeled after the Accredited in Public Relations (APR) program of the Public Relations Society of America. The students, members of PRSA’s student society, will receive a… Continued
HIGH-TECH EDITORIAL CALENDARS
September 23rd, 1996 by PRNEWSPress Access, Boston, a high-tech media database service, unveiled a Web-based service listing editorial calendars of high-tech publications. WEBCals provides weekly updates of publications’ editorial calendars, searchable by key words. In addition, users can arrange… Continued
NEWSPAPER DIRECTORY OUT
September 23rd, 1996 by PRNEWSEditor & Publisher magazine has released its "1996 International Yearbook," which includes addresses and editorial staffing details for thousands of daily and weekly newspapers around the world. New this year are e-mail and Web site… Continued
MEDIA ANALYSIS FIRM IN U.K. DEAL
September 23rd, 1996 by PRNEWSThe Delahaye Group, Portsmouth, N.H., a media analysis and corporate reputation measurement firm, formed an alliance with U.K. media analysis firm Infopress Communications, London. The firms now will be able to offer media analysis services… Continued
SHAREHOLDER MEASURE ON BALLOT
September 23rd, 1996 by PRNEWSWhile investor relations executives were cheered last year by the override of President Clinton’s veto of the Private Securities Litigation Reform Act of 1995 (PR NEWS, Jan. 1, 1996, p. 8), a ballot measure in… Continued
COMMUNICATING TO THE WORLD ON THE WEB
September 23rd, 1996 by PRNEWSIf you think your World Wide Web site is reaching the world –you may want to think again –many international browsers may not have access to your site. "With international Web sites, compatibility is a… Continued