Pitching and selling an idea in a foreign country has its potential pitfalls, and can quickly discourage even the most ambitious self-promoters. New York PR veteran/author Ray Josephs, however, has mastered the tricks and challenges… Continued
Stories by PRNEWS
COMMUNICATIONS EFFORTS TAKE FRONT SEAT DURING CRISES
December 16th, 1996 by PRNEWSWhite collar mismanagement and subsequent employee lawsuits, along the lines of the Texaco fiasco, are on the rise and crisis management plans will become key to how companies fare in the future. That’s according to… Continued
AN OUNCE OF PREVENTION: MORE THOUGHTS ON CRISES
December 16th, 1996 by PRNEWSBy its very definition, a crisis is not a crisis until it happens. And the most common mistake, from start-up companies to sophisticated established ones, is that most still believe it cannot happen to them.… Continued
IMAGE PATROL: A LOOK AT TWO APPROACHES TO CRISES
December 16th, 1996 by PRNEWSIn the early 1700’s Alexander Pope said "At every word, a reputation dies." Little could he have imagined the veracity of that statement as civilization hurtled towards the 21st century. A month ago, "jelly beans"… Continued
CALENDAR
December 16th, 1996 by PRNEWSDec. 16-18: Congressional Quarterly, "Advanced Legislative Seminar," Washington, 202/887-8620. January 2-3: Public Affairs Council, "Lobbying Clinic on State and Local Governments," Washington, DC, 202/872-1790. January 5-10: Public Affairs Council, "The Public Affairs Institute," San Diego,… Continued
MCCANN-ERICKSON PURCHASES WEBER GROUP IN MUTUALLY BENEFICIAL PACT
December 16th, 1996 by PRNEWSMcCann-Erickson Worldwide’s recent acquisition of The Weber Group signals the beginning of "the mass consolidation of PR in the next two years," according to Larry Weber, chairman and CEO of the newly acquired company. Weber,… Continued
THE NEWS MONITOR
December 12th, 1996 by PRNEWSLooking for a Speaking Gig? Standpoint Inc., a New York-based speaker placement company, is looking for healthcare speakers from strategic consulting firms to present informed positions about various issues including: managed care, disease management, capitation,… Continued
THE NATURAL LOOK OF LEAVES
December 12th, 1996 by PRNEWSWhen marketing executives at the Delor Group, a strategic marketing and design firm in Louisville, Ky., needed an ad to launch a new Diabetes drug, it had to appeal to both patients and healthcare providers.… Continued
TIPS FOR KEEPING AN ESTABLISHED PRODUCT FRESH
December 12th, 1996 by PRNEWSCoke. Advil. Listerine. Kleenex. Each of these products has been around for a number of years, and has a high level of consumer recognition and trust. But how do the people who market these brands… Continued
REACHING FOR THE STARS
December 12th, 1996 by PRNEWSAlmost all celebrities have favorite healthcare charities. But approaching them to do a PSA may be difficult. Agents suggest researching celebrities to find their particular interests beforehand to find out for which charities they would… Continued