This is the second in a two-part series on the PR surrounding the Tickle Me Elmo craze. Last week we took readers through the process of generating press and dealing with the onslaught of media… Continued
Stories by PRNEWS
PR & MARKETING CALENDAR
March 17th, 1997 by PRNEWSMarch 18-21: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Boston, 617/552-4545. March 19: Public Affairs Council, "Adding Value: Maximizing the Use of External Resources," Washington, D.C., 202/872-1790. March 19: National Investor… Continued
PR PEOPLE: NEW HIRES/PROMOTIONS
March 17th, 1997 by PRNEWSRoss Named VP of PR For Reader’s Digest The Reader’s Digest Association, Pleasantille, N.Y., named Stuart C. Ross VP of PR and product publicity on March 12. Ross replaced Craig Lowder whom the company said… Continued
CURIOUS PR
March 17th, 1997 by PRNEWSPR execs are constantly looking for ways to generate publicity, but we’re still undecided (although certainly amused) about this company’s recent move: SoftTek, an intranet fax server software development company in Trabuco, Calif., has issued… Continued
MEDIA INSIGHT: Chicago Tribune
March 17th, 1997 by PRNEWS435 N. Michigan Avenue, Chicago, Ill. 60611-4003; General Phone: 312/222-3232; News Phone: 312/222-3540 Editor’s Note: Even though this traditionalist media outlet’s main focus is news with a Midwestern twist, these journalists want to know what’s… Continued
PR TRADE TO SEE MORE FOCUS ON ACCOUNTABILITY THROUGH BILLING
March 17th, 1997 by PRNEWSAs corporate America shortens its purse strings because of an increasing reliance on costly technology, stiffer marketplace competition and the push to do more with less staff, PR agencies are going to be held more… Continued
HOW MUCH TO SPEND ON RESEARCH
March 17th, 1997 by PRNEWSWalt Lindenmann, who heads the research group at Ketchum Public Relations, advises a budget of between 5 and 10 percent, depending on the complexity of the program, whether or not there is existing research, etc.… Continued
SEARLE SEALS SOLID PR WITH LAUNCH OF INFORMATIONAL WEB SITE AND GAME
March 17th, 1997 by PRNEWSFor close to two years, while other deep-pocketed pharmaceuticals like Merck and Bristol-Myers Squibb charted their courses onto the World Wide Web, corporate communicators at Skokie, Ill.-based Searle and its PR agency Landmark Communications were… Continued
A TIP OF THE HAT TO: SAGER-BELL INC.
March 10th, 1997 by PRNEWSGiven the reputation journalists have for enjoying a drink, we found a little humor in a press kit delivered for Canadian Mist by PR house Sager-Bell Inc., Louisville, Ky. Despite our belief that these PR… Continued
PR PEOPLE: NEW HIRES, PROMOTIONS
March 10th, 1997 by PRNEWSPresident of LevLane Ad and PR Co. Named President of MAAN David A. Lane, president of LevLane Advertising and Public Relations, Bala Cynwyd, Pa., has been elected president of the Mutual Advertising Agency Network (MAAN),… Continued