Stories by PRNEWS

When the Centers for Disease Control and Prevention (CDC) recently released its Morbidity and Mortality Weekly Report (MMWR) citing that an HIV-positive man may have infected his female sexual partner through open-mouthed kissing, CDC communicators… Continued

Capturing the attention of a difficult-to-reach target like physicians requires not only imaginative campaign ideas but marketing strategy that immediately answers the doctors’ question "What Do I get for my limited time?" Managed care, with… Continued

Tools New PR Service Media Distribution Services, a PR printing, mailing and faxing service, has added a free North American media guide to its Internet Web sites at http://www.mdsconnect.com and http://www.prplace.com. The guide includes newspapers,… Continued

Company: Volvo Best Feature: Clarity of Info. Weakest Feature: Content Depth Grade Key: Poor – * Fair – ** Good – *** Excellent – **** Total Grade: ** Graphic & Visual Elements – Grade: ***… Continued

1560 Wilson Boulevard Suite 800; Arlington, Va. 22209; Phone: 703/469-2525 Editor’s Note: Although 90 percent of what’s online mirrors what’s in the print version of the Post, you’d be wise to establish a rapport with… Continued

Following are ways to attract the press to your Web site and keep them coming back for company information and story ideas. Provide special "press-only" sections of the site – let journalists be the first… Continued

In Young & Rubicam’s 1997 Media Capitals study, the San Francisco-based company points out that by the year 2001, Americans’ daily reliance on the Internet as a media source will double. If you’re a communications… Continued

While companies are rushing to create a presence online, many have done so with little foresight. And it shows. In this report, PR NEWS will look at five corporate Web sites that are all missing… Continued

Quick Response Top Journalists’ List of Best PR Traits In last week’s issue, we revealed some less-than-flattering survey responses about journalists’ take on PR people. As you might recall, among the "PR pet peeves" of… Continued

When you consider all the disciplines and responsibilities under the PR umbrella, it’s easy to see how some forms of PR might take precedence over others. But if the here-and-now begs for a push for… Continued