Stories by PRNEWS

Shriners Hospital wasn’t at all deterred by ethical concerns when it teamed up with The Coca-Cola Company last month. "We saw the immediate potential for patient recruitment," said Lewis Molnar, Shriners’s executive VP and COO,… Continued

28 West 23rd Street New York, NY 10010 Editor’s note: To get on the women’s health radar screen, PR pros can’t afford to pass up this national consumer publication (circulation: 1 million) that targets women… Continued

January 31-February 3 American Hospital Association’s Annual Membership Meeting. Washington, D.C. 202/638-1100. February 19-21 University of California at San Francisco’s Cardiovascular Health: Coming Together for the 21st Century, A National Conference. San Francisco. 415/476-5808. March… Continued

Managed Care: Alternative Healthcare Gets a Boost in Minnesota Responding to growing member demand for alternative healthcare coverage, HealthPartners will become the first health plan in Minnesota to offer access to a broad range of… Continued

Often activist groups announce their intentions in advance – especially if they’re seeking media attention. This gives the healthcare organization a chance to gather information from existing sources in the community and develop situation-specific responses.… Continued

Acutely aware that it went too far, the American Medical Association is in image-repair mode as it clarifies its position on corporate arrangements. For the AMA, the Sunbeam fiasco has become a case study in… Continued

As promised last week by PR NEWS, here are perspectives from analysts about annual reports included in "The Essentials" report by the Potlatch Corp.’s Minnesota Pulp and Paper Division. We’re running the comments verbatim so… Continued

In 1990, Congress passed the Breast and Cervical Cancer Mortality Act to educate women about breast and cervical cancer screenings, but it took five years before that decision filtered down to every state in the… Continued

Jan. 22: "Digitizing the Press Office," ASAE, Washington, D.C., 202/371-0940. Jan. 22: "Managing Multiple Priorities," Dun & Bradstreet, Quality Hotel, Arlington, Va., 212/692-6600; http://www.dnbcorp.com. Jan. 22-23: "X Thinking ’98 – Reevaluating Generation X," Institute For… Continued

A Dec. 8 Page 1 article about using rogue Web sites to tap into customers’ minds focused on Packard Bell NEC’s online monitoring via PR firm Ketchum. The story erred in listing Hewlett-Packard as the… Continued