Stories by PRNEWS

Selling to Kid "Best Kids Marketing Campaign of 1997" – Deadline: March 16; Healthcare PR & Marketing News "Best PR & Marketing Campaigns of 1997" – Deadline: March 18; Interactive PR & Marketing News "Netty… Continued

On the Cyber PR Scene: Online Museum Planning For Page Exhibit The Museum of Public Relations, http://www.prmuseum.com, which launched at the beginning of November, had about 18,000 hits during its first full month up, according… Continued

The International Monetary Fund’s $57 billion bailout to help repair South Korea’s flagging economy might seem like some much-needed salve, but sources say what this Asian country also needs is an image makeover, and private… Continued

5 Tips For Opposition Damage Control Every organization that provides or deals with healthcare is a potential target of an angry advocacy group – from People for the Ethical Treatment of Animals to an organization… Continued

Charged with packaging the most intriguing results from the Durex Global Sex Survey, Manning Selvage & Lee (Atlanta office) armed the media with these sexy news hooks: Although the media may want food fast, they… Continued

Americans haven’t seen a Durex Consumer Products condom ad on network TV because such advertising is banned on that particular medium. But they’ve probably learned of some of the racy results from its global sex… Continued

The cost of large employers’ health plans has already nudged up 4% by January 1998, compared to a 3% increase in 1997, according to a new survey released by Towers Perrin (TP), a New York-based… Continued

Marketing to Women Women Enjoy Longer, Disease-Free Years, Study Finds A new study confirms that targeting women with preventive health services to increase life expectancy is a savvy move. The study, "Behavioral Risk Factor Surveillance… Continued

Pro bono campaigns can give healthcare agency professionals a philanthropic high, where the biggest payoffs are in "doing the right thing" for an industry-related cause and building a network of industry professionals who are committed… Continued

Having an in-depth crisis communications plan in place makes all the difference when an employee is murdered and the police and the media are swarming outside your hospital in the middle of the night. When… Continued