Stories by PRNEWS

The CEO Credibility Quiz

January 12th, 1998 by

We’re sure that when left alone in their corporate chambers, CEOs have to attach some professional analyses to how their leadership and reputation-management skills stack up – after all, no one’s perfect, right? So to… Continued

Attention All PR News Readers: New Workshop Designed To Alleviate Your Crisis Concerns

January 12th, 1998 by

PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer tips and tactics on preparing for a crisis,… Continued

Annual Reports: Is a A Picture Worth 1,000 Words?

January 12th, 1998 by

If you spend a lot of time laboring over the content of your annual report and haven’t been sold on the power of photography, it’s time to rethink that take: According to Potlatch Corp., which… Continued

Tackling Trade Shows for PR Mileage

January 12th, 1998 by

Opportunity doesn’t "knock" at trade shows and conferences for PR pros, it bangs you over the head and yells "Come and get it!" Top media and highly sought-after thought leaders are all there as a… Continued

Industry News

January 12th, 1998 by

On the Radar Screen Southwest Heads List of ‘Best Cos. to Work For’ If you’re in PR, this is the kind of media attention you dream of: recognition that comes without the painstaking effort of… Continued

How Hormel Is Handling Its SPAM Brand In The Age of ‘Spamming’

January 12th, 1998 by

How Hormel Foods Corp. is protecting one of its major trademarks underscores the delicate balance between protecting your brand and understanding the power of the public domain. And how crucial it is to find strategies… Continued

The News Monitor

January 8th, 1998 by

Quality Initiatives The Nation’s Top 100 Hospitals Named for 1997 The 1997 list of the nation’s top 100 hospitals were released earlier this month by William M. Mercer, an Atlanta-based human resource consulting firm and… Continued

Calendar

January 8th, 1998 by

January 12-14 Integrated Healthcare Symposium’s Governing Integrated Healthcare Systems. Naples, Fla. 909/336-1567. January 22 Medical Marketing Association’s Regional Conference. Cambridge, Mass. 415/764-4807. March 29-April 1 The Alliance for Healthcare Strategy and Marketing’s 1998 Annual Conference.… Continued

Hot Online Tools

January 8th, 1998 by

A new online interactive survey that targets the home care and hospice industry is available via a collaborative effort between MSB Associates, Interactive Solutions (Needham, Mass.) and IBM Global Healthcare (Boston). The survey of more… Continued

Briefing the Media

January 8th, 1998 by

For Jerry Franz, national VP of communications and programs for the American Diabetes Association, getting local and national reporters fully prepped on new studies and major research findings ideally requires a 10-day lead time. When… Continued