Stories by PRNEWS

Managed care organizations – often blasted by the media’s "horror stories" about blocked access to quality care – are fighting back with marketing campaigns which portray a different image. Using a combination of patient testimonials… Continued

1801 Superior Avenue, Cleveland, OH 44114 Cleveland is one of the nation’s meccas for healthcare with two top hospitals in its backyard – The Cleveland Clinic and University Hospitals, so getting ink in The Plain… Continued

Account Executive Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting edge VNR/SMT/Internet PR firm is looking for an account executive with a future. Great compensation package.… Continued

October 7: Healthcare Businesswomen’s Association’s Controversies in Women’s Healthcare conference. West Canshohocken, Pa. 610/941-5600. October 11-13: The Alliance for Healthcare Strategy and Marketing’s 1998 Technology and Healthcare Marketing Conference. Washington, D.C. 312/704-9700. October 28-30: The… Continued

To get your story placed in some of the 1,500 publications and broadcast outlets that cover health issues, pitch ideas to this niche medium with releases that are unique, newsworthy and stand out among the… Continued

New Hires GCI Group, Atlanta, hires Terry Wells as senior VP; was co-founder of Atlanta-based Baron, McDonald & Wells, a high-tech PR agency. USA Networks Enterprises, New York, appoints R. Lee Barstow to director of… Continued

Following are observations from speakers at the PR NEWS Advanced Crisis Management & Media Relations Workshop Sept. 14-15. Key points to consider during a crisis: 1. Be first with the bad news. 2. Announce all… Continued

DS Simon Productions Inc. faced an unusual situation on Aug. 19 when it videotaped, edited and fed via satellite two separate events for two separate clients both highlighting the 500-day countdown to the year 2000.… Continued

October 1-2: "Advanced State Government Relations Workshop," Public Affairs Council, Marriott Waterfront Hotel, Annapolis, Md., 202/872-1790; http://www.pac.org. October 2: "Grassroots Roundtable For Associations With Individual Members," Public Affairs Council, ANA Hotel, Washington, D.C., 202/872-1790; http://www.pac.org.… Continued

PR Contract Terms Yes % No % 1. Have written agreement always 257 94% 15 6% 2. Fee arrangement clearly spelled out 264 97% 8 3% 3. Policy for rebillables clearly spelled out 247 91%… Continued