Stories by PRNEWS

On the Radar Screen A Reminder: Edit, Edit and then Re-Edit Three press releases that came our way last week stopped us in our tracks. The cry in the newsroom was "What were they thinking?"… Continued

The convergence of technology with every single business sector and its infusion into our own personal lives has prompted a sea of change in how we, as professional communicators, must approach our work on a… Continued

In a move to bring about increased synergy between holding company Young & Rubicam Inc.’s advertising and PR operations, subsidiary Burson-Marsteller’s CEO Thomas Bell Jr. will become worldwide chairman and CEO of Young & Rubicam… Continued

AIDS Activists Protest New Drug Pricing Chanting angry statements like "We die! They make money!" more than 150 members and supporters of the AIDS activist group, ACTUP Philadelphia, circled DuPont Pharmaceuticals’ corporate headquarters in Wilmington,… Continued

Wellness Yearbook Highlights Promotion Strategies; Internet Directory Features 10,000 Products Wellness and prevention are hot areas where industry communicators are being challenged to heighten awareness and improve consumer behavior. A new resource, the Wellness Program… Continued

Information is power. But searching for the right healthcare data can be time-consuming and cumbersome. Today’s business executives typically spend 75 percent of their time looking for pertinent market information and 25 percent analyzing it,… Continued

What is PR’s value to the bottom line? This is a frequently asked question by pharmaceutical marketers, and PR professionals must be able to provide a realistic response. One suggestion is to talk in advertising… Continued

One-to-one marketing, a popular industry buzz phrase, recently caught the attention of the investment community with profitable results. Last month, MicroMass Communications, a provider of healthcare-focused relationship marketing solutions, generated $7 million in investment capital… Continued

Calif. Tobacco Program Loses Impact After Initial Launch The California Tobacco Control Program, which initially demonstrated impressive results by boosting the rate of decline in cigarette consumption, now is barely making a difference, according to… Continued

The industry is falling short of providing consumers with an effective gauge to assess healthcare quality, says the October issue of Consumer Reports (CR), indicating communicators need to better define quality. In its investigative study,… Continued