Stories by PRNEWS

On the Radar Screen Even Marketing Materials Need a PR Check The Foundation for American Communications probably won’t be authoring any "How to Win Friends and Influence People" books anytime soon if its recent brochure… Continued

For the nation, 1998 was a year of bipartisanship and bizarre news (we can’t forget the Marv Albert drama, much less Monicagate). But for PR, it was a theater of business crescendos leading to partnerships,… Continued

New Medicare HMO Report Card Provides Benchmark This month, the federal government issued its first report card on Medicare HMOs that tells seniors how their health plan measures up. This is a major marketing coup… Continued

The Win Cronin and Company, a full service agency in Glastonbury, Conn., was selected by The Susan G. Komen Breast Cancer Foundation to develop its second corporate video. The short film will be used to… Continued

To heighten awareness of its new name during 1998 fall open enrollment, Health Partners of the Midwest in St. Louis, is positioning itself as the "Southwest Airlines of managed care." The campaign’s core theme is… Continued

Capturing seniors online – which accounts for 8 million surfers -requires a Web site overhaul that involves heightened access and e-commerce options. Consider recent statistics by Age Wave Health Services, a market research firm that… Continued

Relying on its marketing expertise in high-tech business and healthcare information systems and the contagion of word-of-mouth referrals, Atlanta- based Abovo Marketing Group recently celebrated its one-year anniversary with agency income of more than $655,000… Continued

By Y2K, Uninsured Americans To Reach 60M Outreach to uninsured Americans will need to intensify in the new millenium. By 2007, the Health Insurance Association of America (HIAA) anticipates that one out of every five… Continued

Instead of sending out its usual New Year’s resolution plea to make an organ donation, the Delaware Valley Transplant Program (DVTP) is enlisting the help of Internet users to break the damaging "email chain letter"… Continued

Third-party expert advice and endorsements are sometimes more important than referrals from friends and relatives and the news media in influencing consumer behavior, according to a new national study by Ogilvy Public Relations Worldwide. In… Continued