Stories by PRNEWS

If the terms upgrade and globalization described the PR vendor business last year, add alliances, acquisitions, integration and Webcasts to this year’s list of hot topics. To leverage your agency or corporate brand, get in… Continued

General Alan Taylor Communications, New York, is agency of record for Castrol North America Inc., a Wayne, N.J.-based motor oil company. Bozell Kamstra, Boston, retained by Jasper Wyman & Son, a Milbridge, Maine-based grower/processor of… Continued

HMOs Fill Domestic Violence Void with Physician Education Certain high-profile industries, especially healthcare, have taken some image knocks for being too bottom-line oriented. But smart companies know that survival into the millennium will require balancing… Continued

January 18-20 "Europress for Networks," tour featuring 10 editors from European trade publications, Europress Connection, Southern California, Colorado Springs and Bay Area, 408/371-7404. January 20 "Focus on the Future of Content" with CNN breakfast speaker… Continued

Wired News, a separate online news site from the publishers of Wired, is updated daily with news, politics, culture and technology. Don’t confuse this site from sister site, http://www.hotwired.com. Editors stress Wired News is not… Continued

Wine Enthusiast 8 Saw Mill River Road Hawthorne, NY 10532 There’s not a sour grape in the bunch – of editors, that is, at Wine Enthusiast magazine. We found this group a good bet for… Continued

As we enter 1999, we reflect on some of the strategies and campaigns that made 1998 a banner year. Below, in the first of this two-part series, are first-person accounts from agencies nationwide about their… Continued

Managing PR in larger cities and burgeoning markets has routinely come with the promise of a higher salary, but now a new study shows that it’s not just a metropolis like New York or a… Continued

Ketchum Acquires Sheppard Associates True to predictions that acquisitions will be a revenue linchpin for PR firms in 1999, Ketchum announced Thursday that it is acquiring $14 million-in-income Sheppard Associates to build a global $20-million-plus… Continued

Growing SF Public Relations/Public Affairs agency seeks dynamic individuals with strong research, writing, issues management and strategy skills for account executive positions. Agency experience and public affairs background a must. Email resume and writing sample… Continued