Stories by PRNEWS

Public affairs, often more closely aligned with lobbying than public relations, is sure to present a milieu of opportunities for newcomers recruited from the government arena. New on the PA Scene: Former Minnesota Attorney General… Continued

Global high-technology services company with southeastern headquarters seeks Manager, Media Relations. Responsible for planning, developing and administering strategic media programs designed to enhance and protect the corporation’s reputation and brand. Manages professional staff with high… Continued

On the Radar Screen PR firms are usually so secretive about their inner-workings, so imagine our surprise when the folks at Bailey/Gardiner Creative Communications, along with their press release about the arrival of new VP… Continued

The political shuffle prompted by the January changing of the Congressional guard means showtime for those in public affairs. Post inauguration, PR agencies nationwide ready their teams both by bringing former government relations pros into… Continued

February 8-11 IQPC’s Healthcare Info Net ’99 conference. Atlanta. 800/882-8684. February 18-19 HealthCare America’s first annual conference, A Brand New Day in Healthcare. San Francisco. 617/742-1740. February 22-23 Strategic Research Institute’s Sports Nutrition Marketing conference.… Continued

Q4 Mergers at Three-Year Low The demand for merger communication shows signs of leveling off as the industry’s trend toward consolidation hits a downward spiral. Healthcare mergers in Q4 of 1998 dipped 23 percent to… Continued

Last fall, an integrated campaign to launch a breakthrough hearing aid had physicians at the Association of Dispensing Audiologists all ears. Hundreds of physicians requested follow- up information about how the new Sonic Innovations’ Natura… Continued

If you’re trying to get the biggest bang out of your direct marketing campaigns, guest columnist Michael Paladini has some home run ideas that will achieve major league results. Toward the end of the baseball… Continued

By 1997, the Delaware Valley Transplant Program (DVTP) in Philadelphia knew it was close to cracking the code on a national collaborative solution to boost organ donation, when it helped draft Pennsylvania Act 102 in… Continued

Americans Worry About Privacy Healthcare consumers view the shift from paper record-keeping to electronic patient records as the most serious current threat to medical privacy, according to a new study by the California HealthCare Foundation.… Continued