Aker Partners (Washington, D.C.) to create national education campaign for the Smart Card Industry Association, Lawrenceville, N.J.
Creative Marketing Alliance (Princeton Junction, N.J.) becomes agency of record for law firm Golden, Rothschild, Spanola & Lundell (Somerville, N.J.).
Carl Thompson Associates (Louisville, Colo.) retained by Crown Resources Corp. (Denver) to design precious metals exploration company's annual report.
Desert Creative Group adds Megacell Inc., The Latham Cos. Inc. and Hall-Mark Computer Products. Desert is in the process of uniting with Davenport Aviation Group under the name Marketecture Inc.
Dragonette, Inc. retained by Medsites, Inc. (Chicago) for its introductory publicity campaign.
Fleishman-Hillard Inc. to assist petrol engines manufacturer Briggs & Stratton (Milwaukee) on several product-related projects.
Kanbay, Inc. (Chicago) chooses GreenLight Communications (Newport Beach, Calif.) to promote the debut of its new Orange County office.
Jeffrey Communications (Houston) plucks Houston-based clients Granite Properties and The Baylor Heart Clinic as new PR accounts. Jeffrey Communications will handle the Baylor Heart Clinic's national media relations and premiere party.
The Horn Group, Inc., (Braintree, Mass.) selected by NetNumina Solutions (Charleston, Mass) as agency of record; will counsel NetNumina Solutions on media and analyst relations, and establish and corporate brand and identity for the system integration firm.
Life Line Screening (Louisville, Ky.) selects Guthrie/Mayes Public Relations (Louisville, Ky.) to handle media and community relations for Kentucky and Southern Indiana markets. Guthrie/Mayes is a founding partner in The WORLDCOM Group, Inc.
Matthews/Mark (San Diego) selected by Next Nutrition, Inc. (Carlsbad, Calif.) to handle national integrated marketing communications planning and implementation.
Teletrol Systems Inc. (Manchester) selects Marketing Strategies Inc. (Braintree, Mass.) to provide a wide range of marketing and communications services. Tetrol Systems designs, manufactures, and markets commercial and industrial integrated automation systems.
PepperCom (New York) adds to its client list personal finance company General Electric Financial Assurance, logistics management firm ProLogis, human resources consultant Blessing/White, Harvard Business School Press, and Nextel Communications.
Gregg Manning Auctions (West Caldwell, N.J.) names SSD&W Integration Marketing (Montvale, N.J.) its new agency of record.
First Circle Medical (Minneapolis) a developer and manufacturor of medical equipment, plucks Snow Communications (Minneapolis) to handle its public and investor relations efforts.
WHaM Communications (Seattle) adds TURN OFF the TV and Ye Olde Curiosity Shop to its client list. WHaM develops national and regional marketing communications for various consumer product manufacturers and business-to-business service providers.
The Weiser Group (Chicago) retained by AAR Corporation (Wood Dale, Ill.) for strategic communications services. AAR is a leading provider for the aviation industry.
Bomstein Agency picked up new accounts, with Georgetown University and Coyosha Software Development (all Washington, D.C.); Bomstein's interactive division, ParkerGrove, will provide Web site design and maintenance.
FitzGerald Communications Inc. (Cambridge, Mass.) adds a biotechnology company Corixa Corporation (Seattle) to its IR client roster; will develop and implement an integraed communications program.
Onyx Software Corp. (Seattle) selects Karakas VanSickle Ouellette (Portland, Ore.) to provide PR counsel. Onyx is a leading provider of enterprise relationship management software and a developer of applications for automated sales and marketing functions.
PAN Communications (Andover, Mass.) wins PR accounts from Breakaway Solutions (Boston), iMarket Inc. (Waltham, Mass.), Kasten Chase Applied Research (Toronto), Network Integrity (Marlbor-ough, Mass.), PassGo (Boxborough, Mass.), and Quallaby (Burlington, Mass.). The wins are credited to PAN Communications' strategy and expertise in representing companies of the higher technology sector.
Walt & Company Communications Inc. (Santa Clara, Calif.) selected by Digital Tools Inc. (Cupertino, Calif.) and Silvon Software (Westmont, Ill.) to provide corporate, product marketing and PR services.
