Stories by PRNEWS

Developing strategic disease management programs is essential to strengthening managed care relationships. Effective and timely interventions with a chronic disease population, like sufferers of diabetes, cancer and cardiac disease, can improve the health of high-risk… Continued

While many healthcare professionals assume that patients would rather avoid discussions about death, these frank talks convey that the healthcare organization is collaborative and empowering for patients. These candid discussions also contribute to higher patient… Continued

To place an ad in HPRMN ($100, prepaid/$75 per listing for sister publications PR NEWS, Interactive PR & Marketing News, PR News Media Hotsheet, or Web site http://www.prandmarketing.com) for two weeks, contact Karen Singer at… Continued

When it comes to providing home care services, hospitals are increasingly discouraged by the "Does it make sense?" marketing question given the deep cuts in Medicare/managed care reimbursement. But experts say that in spite of… Continued

In 1997, the Columbus, Ohio-based Hannah Neil Center for Children, which offers a variety of intervention programs for troubled children, was looking for a way to increase its philanthropic support. Harry Leibowitz, president of Columbus-based… Continued

April 1, "One-Day PR and Advertising Sensitivity Workshop on Marketing to a Multicultural Society," PRSA Multicultural Communications Section, Howard University, Washington, D.C., 212/460-1459. April 8-9, "Health Academy Spring Conference Public Relations Society of America," The… Continued

HIGH-TECH HEYDAY: Firms to Focus on Technology Staffers High-tech PR is expected to be a cash cow for PR firms in the next five years, according to a new survey. The study, based on responses… Continued

60 Fifth Ave., New York, NY 10011 It doesn’t have to be Black History Month to craft pitches on African American culture. That’s what Editor Audrey Peterson of American Legacy magazine says of this national… Continued

500 Old Connecticut Path, Framingham, MA 01701 http://www.computerworld.com For a bunch of techies, these editors charmed us with their warm personalities and willingness to talk about how PR pros can better serve this weekly newspaper… Continued

Glenn Karwoski’s book, "CPR for Business: Keys to Creating Powerful Reputation" isn’t going to set the PR world ablaze, but it might be worthwhile reading for newcomers. An easy read, the author provides some insight… Continued