Stories by PRNEWS

Champagne taste, beer budget isn’t a bad marketing predicament to be in if you’re considering syndicated advertising materials. Given the climate of ever-tightening healthcare marketing budgets, more and more hospitals are finding themselves in the… Continued

In something that sounds right out of Saturday morning cartoons, New York’s GCI Group has launched a research-based consumer branding approach called DynaBranding. The first part of the two-step process uses research to categorize a… Continued

Something positive is coming out of all those hurricanes, at least for a group of Florida International University PR students. For the second time since its launch in 1994, the students’ Get Ready hurricane preparedness… Continued

Why? That’s all we want to know. First of all, let me say that the topics this month are not ones I’d normally choose to write about – especially not as I write this from… Continued

In today’s economy, online companies are moving from launch to initial public offering faster than an urban legend can make the rounds on the Internet. Even with a recent chill toward dot-com IPOs, online entrepreneurs… Continued

In its special centennial issue, Editor & Publisher is putting forth its list of the 25 most influential newspaper people of the 20th century. Some of those that made the list: Joseph Pulitzer Col. Robert… Continued

Fortune Magazine joins the newsstand collection of magazines focusing on e-business and e-commerce with a new title this May. The magazine, eCompany Unlimited, will launch with an initial rate base of 200,000. The magazine will… Continued

Canadian Radio 680 35 Victoria Street Toronto, Ontario M5C 1H3 www.680news.com Like National Public Radio, Canada’s own all-news station, Canadian 680, churns out the news every hour, twice or more on the hour. The show… Continued

Martin Luther took advantage of the technology at his disposal when he nailed up 95 theses to the church door at Wittenberg, creating what could be considered the first print press release. Four hundred and… Continued

Account Supervisor and Vice President/Technology Padilla Speer Beardsley Inc./NY Office 950 Third Avenue New York, NY 10022 Our fastest growing practice area needs 2 top level PR pros. Entrepreneurial environ. Candidate w/exp. in business to… Continued