Stories by PRNEWS

Bottom-line Orientation Boosts PR Measurement’s Success

November 1st, 1999 by

When Walter Lindenmann retires from Ketchum early next year, he’ll know his efforts for the past couple decades have helped make measurement the priority it is throughout the PR community. But he’ll also know there… Continued

PR Directory Hits the Web

November 1st, 1999 by

The PR NEWS Annual Directory of PR Services is now available online at www.prandmarketing.ims.ca. Visitors to the PR & Marketing Network’s latest addition can find information on PR services in all areas – from media… Continued

Job Tracker

November 1st, 1999 by

Public Relations Director Iomega, a $1.7 billion corporation, seeks a Public Relations Director for its world headquarters in Roy, Utah. Nice job: Our new hire will develop and implement proactive public relations programs to support… Continued

Coming Attraction

November 1st, 1999 by

There’s still time to register for the PR NEWS and Delahaye Medialink one-day seminar, "Best Practices in PR Measurement" Nov. 16 at Georgetown University in Washington, D.C. Sessions will include: Ensuring your PR Program’s a… Continued

Mergers and Acquisitions

November 1st, 1999 by

Two marcom bigwigs have joined forces to create Noble/Sander Search, an executive headhunting operation headquartered in Denver. The new venture draws on the expertise of Steve Sander, president of the Denver-based shop Sander/GBSM, and Don… Continued

New Services and Practices

November 1st, 1999 by

Young & Associates, a high-tech PR firm, has rolled out an a la carte menu of fixed priced services as past of its latest Web design. I’d like a newsletter, a speaker program and a… Continued

Media Metrix Goes North

November 1st, 1999 by

Digital media measurement firm Media Metrix has expanded its reach across another border, this time expanding into the Canadian market. The firm partners with ComQUEST Research to form Media Metrix Canada. (Media Metrix, 212/515-8700, www.mediametrix.com)

Make Someone Happy

November 1st, 1999 by

A verbal thank you is a good reward for quality work, but respondents to American Express Incentive Services survey would prefer a trip to the destination of their choice. Verbal pats on the back, job… Continued

Bumping the Dues at PRSA

November 1st, 1999 by

In a move that failed to topple mountains or seriously affect the alignment of the universe, PRSA members voted by a nearly 4-to-1 margin to increase dues to $225 from $175 at the organization’s annual… Continued

Focus on Internet Community, Content At PRSA Conference

November 1st, 1999 by

ANAHEIM Calif. – PR is about to get a new shot at glory. Gone are the days of explaining its function to management or having the uninformed confuse it for advertising. The Internet, with its… Continued