Stories by PRNEWS

Obese African-American women tend to be predisposed to hypertension-induced heart failure, according to a study conducted at the University of North Carolina. This population needs immediate outreach on controlling their hypertension, say the study’s authors.… Continued

Over the next few years there will b a "race for permission" among marketers who are expected to spend $1 billion on previously approved consumer email promotions by 2001, according to a study by IMT… Continued

Small and medium-size companies tend to be unwilling to provide health coverage to their employees because it is too pricey, according to a study by the Kaiser Family Foundation and the American Hospital Association’s Health… Continued

If you aren’t convinced that healthcare information seekers are intense users of the Internet, a recent online breast cancer campaign may boost your conviction. Last month, a first-of-its-kind partnership among WebMD, Health-South and Tenet Healthcare… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

HealthQuest Magazine 200 Highpoint Drive, #215 Chalfont, PA 18914 When the surgeon general recently identified the healthcare areas where racial disparities are most prevalent, the news provided exciting hooks for communicators to pitch minority-focused stories.… Continued

November 15-16 IQPC’s Y2K Command Centers conference. Chicago. 800/882-8684, http://www.iqpc.com. November 17 Healthcare PR & Marketing Society’s conference, Using New Technologies to Meet the Needs of Patients and Families. New York. 212/523-7153. November 14-17 Integrated… Continued

Better service and high-quality care are mantras healthcare organizations are increasingly expected to prove. As a result, thousands of hospitals of scrambling to develop innovative programs that achieve high marks from patients and industry watchers.… Continued

Diet management is one of the fastest-growing sectors on the Web. The DietWatch Web site at http://www.dietwatch.com, which recently exceeded 100,000 user mark, is a case in point. Most of this growth has taken place… Continued

The uproar over protecting health and medical information has not gone unnoticed by the Direct Marketing Association (DMA). Its board of directors recently voted to adopt a series of guidelines to restrict marketing use of… Continued