Stories by PRNEWS

The Institute for Public Relations has issued a third guidebook geared toward establishing industry-wide measurement standards. The publication,"Guidelines for Measuring Relationships in Public Relations," offers recommendations based on research by Linda Childers Hon [University of… Continued

You know a medium has "arrived" when it’s amassed its own entourage of trade association awards gigs. Last week the Web Marketing Association announced the winners of its third annual WebAwards for corporate Web sites,… Continued

The countdown has begun – not for the New Year to begin, but rather for the Y2K hype to end already. But for those PR NEWS readers who just can’t get enough of the big… Continued

Corporate Moves Kimberly-Clark promotes Tina S. Barry to senior VP corporate communications, from VP. Coors Brewing Co. names Patricia Healey VP of corporate communications. Her experience includes positions with shopping center developer Westfield Corp., and… Continued

Diversity initiatives are no longer a moral imperative; they are critical strategies for corporations hoping to woo employees, customers, investors, business partners and favorable media coverage. A study released last week by the Diversity Best… Continued

The Internet is a convenient place until bureaucracy gums it up. One in five users hoping to establish an online bank account abandoned their efforts because the sign-up procedure was too complicated, reports a study… Continued

Aside from the cost savings, there’s another reason to put press releases on the Web. The Internet is environmentally friendly. If online communications continues at its present rate, the Web could save 2.7 million tons… Continued

When it comes to promotional tchotchkes, every season is a season of giving. The PR industry spends $1 billion annually on "wearable" giveaways alone, typically T-shirts, hats and jackets, according to Angela West, a spokesperson… Continued

Plugged-in investors check their stocks more often than those without Web access, according to a survey by CBS.Marketwatch. Among those with Internet access, nearly half (45%) check the value of their investments a few times… Continued

PR agency types not only accept a little stress in their lives, they expect it. Respondents in the latest Thomas L. Harris/Impulse Research survey ranked "a job with little stress and tension" last in a… Continued