Stories by PRNEWS

The Case In November 1998, financial services powerhouse Morgan Stanley Dean Witter – which trades electricity through its commodities desk – was gearing up to build and operate a new electric generation facility near a… Continued

Michael Jordan may have built his fame by being the ball, but now, as president of operations for the Washington Wizards, he joins the growing ranks of business leaders seeking to be the brand as… Continued

Epubs, derived from their offline counterparts, can extend the PR function of a traditional newsletter, magazine or flier by giving the target audience even more targeted and timely information. While, a newsletter can help update… Continued

From outer space to inner ranks, crisis was in the air last month. Most crises occur because the media "discovers" them. But the worst nightmare is when we alert the media and essentially say "watch… Continued

The Case Miller/Shandwick Interactive PR was asked by heads at Kodak to pinpoint the exact number of users PR brought to their Picture Playground site, an online store that allows users to personalize photos. Providing… Continued

1000 Wilson Blvd Arlington, VA 22229 703/276-3400 www.usatoday.com The best way to make friends with the folks at USA Today is to pitch them breaking news that is actually breaking. Take the travel department. A… Continued

Medium = Message. There isn’t much buzzing yet at www.abuzz.com, the community site launched last week by Times Co. Digital (a division of The New York Times Co.). But the site likely will spark discussion… Continued

Music to their ears. Direct Stock Market, a Web-based financial marketplace, has launched "Edge on Wall Street," a nationally syndicated business talk radio show covering emerging growth companies. The hour-long show airs Monday through Friday… Continued

When Oprah Winfrey took the witness stand in Amarillo, Texas, to defend her beef with the cattle industry, her PR counsel had no choice but to hold a press conference to answer the barrage of… Continued

Start-up ventures in industries such as ecommerce and biotech continue to yield opportunities for entrepreneurial communicators in search of hotter climates. But the tech field is no place for the weak of heart, and those… Continued