Stories by PRNEWS

The Case Southeast Medical Alliance (SMA) decided to remove its CEO of nearly 10 years. Knowing the move would create a sensitive situation, the company initiated a crisis communications plan before making the public announcement… Continued

Counselor Steve Pisinski takes the helm as PRSA’s new chairman this year. PR NEWS caught up with him to get the skinny on his vision for PRSA and the profession in 2000. PRN: Credibility remains… Continued

Time & Life Building New York, NY 10020 212/522-1212 Beginning in March, SI for Women will be published bimonthly. The March/April issue will hit newsstands on March 5 at a cover price of $3.50. The… Continued

Okay, we were slightly peeved by the combined seven emails and two snail mail releases that Wave Rock Communications floated our way last week announcing its five new clients. But we were astonished and astounded… Continued

When Levi Strauss launched its Slates brand clothing line last August, Ketchum San Francisco gained a plateful of new business. But the agency didn’t exactly win the account from soup to nuts. Slates is also… Continued

After several reports indicated that North Carolina is a "couch potato" state, Blue Cross and Blue Shield of North Carolina was motivated to donate $1 million for a statewide outreach effort to help citizens get… Continued

Pennsylvania is stepping up its efforts to reach women of childbearing age to get tested for HIV. Earlier this month, the department of health launched an aggressive television campaign that stresses the need for pregnant… Continued

Most PR practitioners know the Code of Professional Standards upheld by the Public Relations Society of America (PRSA). In it, PRSA declares its commitment to the free exercise of human rights, especially freedom of speech,… Continued

When the Chrysler Corp. launched its corporate wellness program in 1985 it was considered ahead of its time for the automotive industry and among the first large employers to invest in a comprehensive program. In… Continued

Although health plans and employers recognize the importance of modifying risky health behaviors and managing chronic conditions, interventions tend to be "limited and piecemeal," according to a report by the Center for the Advancement of… Continued