Stories by PRNEWS

PR Trouble Brews For Healthcare Sites

February 14th, 2000 by

Healthcare sites recently got caught with their hands in the privacy cookie jar, reports The California Healthcare Foundation. The organization found that health Web sites frequently collect personal information from consumers without their knowledge and… Continued

Internal Relations Boots-up

February 14th, 2000 by

Beefing up their Web dexterity, Ford Motor Co. and Delta Airlines plan to give their employees computer/Internet access for a nominal fee. Delta employees will pay around $12 a month for the hardware and access… Continued

Global Dominance?

February 14th, 2000 by

PRSA will hold its next board of directors meeting in London in early April with hopes of expanding international alliances. Representatives plan to meet with members of the Institute for Public Relations and other groups… Continued

Still a Long Way to Go

February 14th, 2000 by

A benchmark study launched by the N.Y.-based nonprofit Catalyst reveals that women represent only 12% of corporate officers at Canada’s 560 largest corporations – only 690 of 5,746 jobs. Further up the ranks, the picture… Continued

People Moves

February 14th, 2000 by

Mike Fernandez leaves U S West to join Cigna Corp. as senior VP of communications and public affairs… PR Newswire’s recently acquired eWatch Internet monitoring service will be headed by Nancy Sells. Sells has been… Continued

To Err is Human. To Admit it is Better.

February 14th, 2000 by

An interesting feature of the recent presidential debates was the question: “What’s the biggest mistake you’ve ever made?” After all the events in Washington in the last year, it is clear now that the public… Continued

Accidentally Spamming Members…and Other Lessons From a Failed ListServ

February 14th, 2000 by

When a national PR organization (which shall remain nameless) initiated an email discussion group, little did it know the project was doomed from the start. The idea was to build an electronic platform where organization… Continued

Big Bucks are Name of the Game in Magazine Launch

February 14th, 2000 by

The Case In early1999, Computec Media, a leading publisher of European video and PC gaming magazines, laid plans to expand its presence in the U.S. with the launch of two new consumer magazines. Its hypothesis:… Continued

Static Names May Not Stick to Mergers, Morphing Businesses

February 14th, 2000 by

If you’re an insurance company whose name hasn’t changed in 30 years, customers may think of you as “the company my dad used” – as in a paragon of financial stability and tradition. If you’re… Continued

A New Medium?

February 7th, 2000 by

Now we’ve heard everything. New York publicist Andrea Martone has carved out a media relations niche unlike any other. As president of Intuitive Vision Network, she bills her firm as "the nation’s only paranormal public… Continued