Stories by PRNEWS

Journalists Recount Best PR Pitches

March 27th, 2000 by

PR professionals sometimes go to great lengths to impress the media. And don’t think reporters don’t appreciate a good wooing. From gifts to junkets to love offerings, journalists remember the companies and PR counselors who… Continued

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March 27th, 2000 by

Funny how the slip of a mouse can create a roar. TWA’s weekly “Dot Com Deals” newsletter, which shoots subscribers bargain basement info on airfares, offered its readers a bonus in a recent publication -… Continued

Be There and Be Square

March 27th, 2000 by

Talk about developing an event intended for a specific niche. Geek Pride, a festival sponsored by Andover.net and Switchouse, is calling for all pocket-protecting, eyeglass- wearing nerds to gather in Boston for April Fool’s Day… Continued

On The Campaign Trail

March 27th, 2000 by

The Brennan Center at the New York University School of Law hires DC-based Kamber Group to write and design its annual report…Dial Corp. retains Creative Media Marketing (CMM) to head publicity efforts for its Freeman… Continued

It’s a Bird! It’s a Plane! It’s a CD!

March 27th, 2000 by

Attention tchotchke lovers…Impact Media, Inc. manufactures custom-cut CDs in a variety of shapes, ranging in likeness from pickles to lizards to the state of Texas. “We can cut them into any shape, as long as… Continued

A Parable

March 27th, 2000 by

The trouble with fax machines – aside from the fact that most faxes get lost in the newsroom like socks in the dryer – is that they sometimes run out of toner. This is what… Continued

Talkin’ Bout Reputation

March 27th, 2000 by

Sure, your employees smile when they pass you in the halls. But what are they really saying about your company as they’re typing away at their keyboards? Visit the online watercooler at the career Web… Continued

PR Down to a Science

March 27th, 2000 by

European chemical companies rank internal communications and community relations programs highest among their PR priorities, according to research conducted by Edelman PR Worldwide. The agency’s Reputation Management European Benchmark Study (conducted in partnership with University… Continued

Getting Accepted at Club-Internet Directory

March 27th, 2000 by

With the unlimited space of the Web, one would think getting listed on an Internet directory would be as easy as sending an email, highlighting your key words, and politely waiting for your company to… Continued

Tools for Surveying Your Landscape

March 27th, 2000 by

Whether it’s to hear how customers react to a new product, to check employees’ pulse after an internal crisis, or to gauge community opinion of pending legislation, surveying can be a PR person’s best friend.… Continued