Stories by PRNEWS

Important news for brown-nosers everywhere: Newsweek reports that 37% of workers who tote a coffee mug bearing their company logo have been promoted within six months. Only 8% of employees who made more personal fashion… Continued

Is your corporation exemplary in the area of cause-related communications? If so, here’s a chance to win more than the hearts and pocketbooks of admiring customers . The Foundation of Women Executives in PR has… Continued

If baby boomers had their way, they’d treat themselves rather than consult a physician. PR practitioners need to keep this fierce independence in mind , says Diana F. Bartlett, president of Sorelli B, a market… Continued

This month we tackle two crises that rocked modern consciousness, made us question our belief systems and rethink our definitions of brand equity. In essence, two crises that changed our worlds…and they couldn’t possibly be… Continued

Corporate Moves Playboy Enterprises hires Noelle O’Connor as PR manager for its product marketing group. She was previously with Lantis Eyewear Corp. Steven Maiman leaves Warner Bros. Television and joins Healthcare.com as manager, corporate communications.… Continued

The Case In early 1999, the NYCE Corp., New England’s largest provider of online debit transactions (also known as point-of-sale, or POS), hoped to increase use of its service beyond grocery stores and gas stations.… Continued

Heaven hath no rage like love to hatred turned, nor hell a fury like a journalist scorned. This week’s rant is devoted to giving email pitchmaster Jason Rich a lesson in cyberlove. Jason, we thought… Continued

It’s annual report season, and the new spring collection is out. Your report may have all the right information, but does it have style? Once regarded as dull, stodgy and hard for the average shareholder… Continued

The image of hospital emergency rooms as safety nets is being threatened by increasingly stretched resources. But taking a closer look at ways your hospital can expedite the medical information-gathering process can help to salvage… Continued

Marketing Strategies That Deliver Targeted Results In most parts of the country, managed care plans have become the primary healthcare choice among consumers. The reasons are simple: managed care plans are widely available through employers,… Continued