Stories by PRNEWS

Operating under the assumption that it’s easiest to hit what you can see, Media Metrix and McKinsey have broken down Internet users into six categories: simplifiers (people who use the Net to make their lives… Continued

Online business matchmaker bSource.com has hooked up with the Wall Street Journal to offer its service to a broader array of entrepreneurs and small business owners. The two-way matching algorithm, which helps small and medium-sized… Continued

A satellite media tour and b-roll package orchestrated by D S Simon Productions announces to the world that pineapple is, indeed, the most coveted Lifesaver flavor…Slack Barshinger & Partners handle branding efforts for Oilspot.com, an… Continued

Eighty-five percent of companies, the highest percentage ever, created a new name for a product, service, company or division during the past two years, according to a survey of marketing and communications executives. With everyone… Continued

Here’s a little boost for employee morale. Nearly three-quarters of major U.S. firms record and review employee communications and activities on the job, including phone calls, emails, Internet connections and computer files, according to a… Continued

Building relationships, getting personal with the media, understanding the technology and avoiding technical jargon are all helpful hints for high-tech PR practitioners. Here’s one more: Collect payment up front. When Cook Express became the first… Continued

SELL AT THE OPEN BEFORE THE BIG DROP flloydian_us LUCENT RELEASES EARNINGS WARNING! DAMN! hot_like_wasabe **********WARNING************* BIG GAP DOWN IN THE MORNING SELLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL flloydian_us If you’ve logged on to a financial chat room recently you’ve… Continued

The Case In the spring of 1999, after months of research and beta testing, E Ink was raring to get ink – the old fashioned kind, that is. A year earlier, the Cambridge, Mass. tech… Continued

Kara Swisher Reporter, The Wall Street Journal 201 California St., Suite 1350 San Francisco CA 94111-5077 Phone: 415/765-6103 Fax: 415/956-0797 Email: kara.swisher@wsj.com Focus: Writes “Boom Town” for the Marketplace page. Focus is on the unusual… Continued

Got product? If not, you’ll have a hard time getting the time of day from hype-weary journalists covering high-tech beats. Too many have been burned writing about vaporware innovations that never came to fruition. The… Continued