Stories by PRNEWS

Although Perton admits that ka-Ching usually finds its own guests to serve as experts, there’s nothing wrong with making a suggestion. ka-Ching uses commentators with “various levels of expertise,” Perton explains, “unique expertise.” ka-Ching.com is… Continued

Executive Producer Mark Perton suggests all press releases and pitches be sent via email to feedback@ka-Ching.com. Simply send it along with the section you think your story belongs in and it will be routed to… Continued

Crises come in all shapes and sizes, but few are more devastating than airline crashes. Unfortunately, such events are often defining moments in the careers of PR practitioners. Pan Am never recovered from the 1988… Continued

o promote cervical cancer prevention, a print campaign that urged low-income, middle-age women in Maryland to get annual pap tests found that using a few compelling words and extensive white space delivered the most dramatic… Continued

In today’s consumer-empowered, Internet-driven marketplace, the product brand and the corporate brand – the “brand behind the brands” – are inexorably linked, and strategic, multifaceted PR programs are essential to their development and protection. This… Continued

Chances are you’ve witnessed the mistreatment of a child by an adult who’s out of control and felt completely powerless as to what to do. A Connecticut child abuse prevention campaign responded to this sense… Continued

With asthma rates escalating among children under the age of five, and nearly 13 million pre-schoolers in some type of day care setting, the Asthma and Allergy Foundation of America (AAFA) is targeting daycare providers… Continued

Women are tired of being tired. This was the primary conclusion health leaders arrived at during a women’s energy crisis summit held in Olai, Calif., held earlier this year. Results of a national survey that… Continued

California continues to be the nation’s managed care leader, with 55% of the state’s population participating in an HMO plan, according to a survey by Medical Data International (MDI). It’s no wonder that HMO marketing… Continued

HMOs looking to earn the loyalty of women will need to focus on providing more preventive services, according to a commercial health plan survey by Caredata.com. The survey found that when women lacked recommendations for… Continued