Stories by PRNEWS

Giving new meaning to the word “burnout,” The Blaze Co. earns points on the gimmick-o-meter from PR NEWS this week. The Venice, Calif.-based marcom and PR firm singes the bottom of its press releases (by… Continued

TUCSON, Ariz. – While some presentations focused on working together for the betterment of the industry at large, the main buzz at last week’s PRSA Counselor’s Academy was how to find and keep the best… Continued

The economic boom has sparked job opportunities galore for entrepreneurial PR practitioners. But the bottom line in today’s market is this: If you want the plum jobs, you’ve gotta know how to read a balance… Continued

If you haven’t reached your threshold for “e” everything and you’re planning to brand your Web site, company name, process or product with the nauseatingly overused letter, better act fast. The international property research and… Continued

Writing for the Web, by Crawford Kilian Addresses how to organize information and write for the Web. Includes links to additional resources in the side margins. Web Style Guide, by Patrick Lynch and Sarah Horton… Continued

Whether or not ecommerce will pan out into long-term profits remains to be seen. But online sales aren’t the Web’s only harvests, and savvy communicators are leveraging the medium to produce ROI in other currencies.… Continued

Several times each day I receive faxes from agencies and companies upon whose pages appear the words “Privileged and Confidential,” along with some fine print. I have some extraordinary news for you: The moment these… Continued

The Case SmithKline Beecham’s Paxil has been prescribed as a treatment for depression, panic disorder and obsessive compulsive disorder for nearly a decade. In early 1999, the drug was in line to receive FDA approval… Continued

10. PR’s negative portrayal in and by the media. Based on 100 random print articles, the news media’s use of the public relations term was inaccurate more than 95 percent of the time. Only 7.4… Continued

Talk about instilling investors and the media with confidence in a company’s attention to detail. PR NEWS’ sister publication Broadband Business Report got a release from The Financial Relations Board for Pac-West Telecomm announcing better-than-expected… Continued