The Week in PR
Stories by PRNEWS
5 Ways to Build Better Coexistence Between Millennials and Managers
January 25th, 2016 by Heather Harder, Past President, PRSSAIt’s not often, however, that there are studies and articles sharing what millennials can do to mesh with other generations.
Integrity, Passion Distinguish Boston Globe From Lumosity in Crisis Mode
January 25th, 2016 by Katie Paine, CEO, Paine PublishingDuring the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising
47% of Millennials Obsessed With Their Work Reputation vs. 37% of Gen Xers
January 18th, 2016 by PRNEWSPlenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.
How to Prepare Your Brand for Inescapable Global Transformations
January 18th, 2016 by Margery Kraus, Founder, Executive Chairman, APCO WorldwideIn 2015, the world paid closer attention to significant social changes that transformed the global business landscape.
10 Takeaways for Startup PR Agencies and New In-House Teams
January 18th, 2016 by Arik PuderStarting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.
How to Use White Papers as Marketing and Promotional Tools
January 18th, 2016 by Ned Barnett, Marketing & PR Fellow, American Hospital AssociationResearch-based white papers can be used as promotional tools—either directly, or in support of other promotions.
4 Ways to Start Your Year in PR Strong and Finish It Even Stronger
January 18th, 2016 by Heather Kernahan, President, EastwickBy now, we all are solidly settled into 2016 and fighting through the winter funk.
Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons
January 11th, 2016 by JUAN-CARLOS MOLLEDA, TRUSTEE, INSTITUTE OF PUBLIC RELATIONSThroughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.