Stories by PRNEWS

If a campaign launched earlier this month accomplishes its goal, new moms will make practicing good oral health a top priority. Inspired by the findings of a study that suggests mothers of pre-term, low-birth-weight babies… Continued

To restore its wounded image among angry physicians and hospitals in Connecticut, Aetna earlier this month announced friendlier managed care policies designed to resolve financial concerns and restrictive “gatekeeping” complaints. The health plan offered changes… Continued

If physicians are not yet comfortable with the idea of using the Internet as a marketing tool to attract new patients, the controversy surrounding two online surgery auction sites will more than likely exacerbate their… Continued

Hey, at least we read all the press releases that come across our desks – unlike most journalists. But don’t expect us to zip our traps when there’s fun to be made. The winning (albeit… Continued

Powerful Media 601 West 26th St. 13th Floor New York, NY 10001 212/937-0100 http://www.inside.com The much-ballyhooed media and entertainment Web site inside.com opened its digital doors early for a “sneak preview” last week for fear… Continued

Technology reporter Mylene Mangalindan leaves Bloomberg to join the San Francisco bureau of the Wall Street Journal. 415/912-2980…Dennis Kneale moves from executive editor to managing editor at Forbes. Contact the main offices at 62 Fifth… Continued

Pure as Print? E*Trade joins the conga line of dotcoms making forays into print in an effort to build brand loyalty offline among customers. E*Trade: The Magazine – a quarterly featuring practical advice on budgeting,… Continued

Straight From the Source’s Mouth. Looking to make a pitch reporters can’t resist? Give them direct access to your most loyal customers…or readers. Earlier this month, Seventeen magazine scored ink outside its own pages when… Continued

Will Lucky Charm Readers? Condé Nast is hoping to hit the jackpot with the launch of Lucky, a magazine that fuels the addictions of shopaholics by rose-coloring spending as a popular social activity and art… Continued

Another agency behemoth: BSMG Worldwide (part of True North) acquires GJW, a UK-based public affairs firm, creating Britain’s seventh largest PR firm. Tobacco takes a hit. A study conducted by the American Cancer Society, Campaign… Continued