Stories by PRNEWS

We’re not working in a completely digital world quite yet. Only 52% of senior operating officers view the Internet as “very” or “somewhat” effective in helping generate leads and/or new business, according to a national… Continued

Research designed to prove PR’s value is most relevant when it can be correlated with a corporation’s overall business objectives, according to Donna Coletti, worldwide media relations director for Texas Instruments. “Awareness is not allowed… Continued

All the awareness in the world is worthless unless it can be converted to customer preference and, ultimately, purchase. Yet, when we talk about measurement, we almost always stop at awareness, the first step. The… Continued

The Case By 1996, the Internet’s novelty as a new medium was wearing off and corporations were faced with proving their Web sites were not only “state of the art,” but also useful. FedEx and… Continued

May was National Pet Month. We hereby proclaim June “Be Kind to Journalists Month.” (Do we have to apply for some sort of permit?) Here’s our motive: we were shocked last week to find the… Continued

Corporate reputation management has become a buzz phrase for the PR industry, spawning a whole new category of measurement. According to a Hill & Knowlton/Chief Executive Magazine survey, 96% of CEOs believe their company’s reputation… Continued

Is the Internet all it’s cracked up to be, or could it be this year’s refrigerator magnet, just another marketing gimmick? The Internet certainly has a couple things in common with marketing gimmicks of the… Continued

In 1996, the culturally diverse community of Brockton, Mass., earned a ranking its flagship hospital was compelled to reverse. That year, the state department of health issued a report that found Brockton had the state’s… Continued

Women who suffer from osteoporosis fear losing their independence and regret not taking steps earlier to prevent or limit the disease, according to a recent National Osteoporosis Foundation Gallup poll. The poll shows how the… Continued

A report that sharply criticizes the federal government’s research efforts and public health strategies projects that the rate of asthma cases will double by 2020. New cases of asthma are increasing so rapidly that by… Continued