Stories by PRNEWS

On the Campaign Trail

June 5th, 2000 by

Summer’s here: Levi Strauss kicks off 1st Stage 2000, a talent competition giving aspiring musicians a chance to perform at local amphitheaters…Car and Driver magazine rolls out its annual “10 Best Tour Across America,” featuring… Continued

Web Bonding

June 5th, 2000 by

Many a pundit has commented on the Web’s capacity to turn corporations into content providers. Haircare product manufacturer Unilever Plc is the latest to test the theory. Earlier this month, the company introduced HeleneCurtis.com, an… Continued

Delta and Southwest Brands Fly High

June 5th, 2000 by

Delta and Southwest airlines maintain high altitudes as preferred brands, while UAL Corp., AMR Corp. (American) and Alaska Air Group continue to trail their peers, according to the latest Corporate Brand Power study of the… Continued

Reputation on the Line: The Unforeseeable vs. the Inevitable

June 5th, 2000 by

This month we look at two crises that happened despite the best laid plans of their organizations. My heart went out to the folks at the National Zoo in DC when gunshots ruined an April… Continued

Analysts Provide Key Endorsements, But Agendas Differ from Press

June 5th, 2000 by

Like a gladiator in the Roman arena, a company today waits with bated breath for a thumbs-up or -down sign from financial and industry analysts in the media ring. A positive comment can send stock… Continued

Media Insight: American City Business Journals

May 29th, 2000 by

120 West Morehead St. Charlotte, NC 28202 704/973-1000 Covering the country’s business one city at a time, American City Business Journals take an in-depth look at 41 U.S. cities, serving more than 3 million readers… Continued

Media Moves

May 29th, 2000 by

Dirk Smille joins Forbes as a reporter covering the media business. dsmille0forbes.com…Mylene Mangalindan leaves Bloomberg News to join the Wall Street Journal as a reporter covering the Internet. mylene.mangalindan@wsj.com. 415/765-6114…Tom Nawrocki vacates senior editor post… Continued

Media Strategy

May 29th, 2000 by

The Gift of Ink. Never underestimate the press’ love for goofy research. WishClick.com, an online gift guide and shopping destination, scored major media mileage on Mother’s Day with results from an online poll that asked… Continued

On the Record

May 29th, 2000 by

Food for Thought. Food media outlets come in 101 flavors, and the editors who shape them have different tastes. Pitch a bland story and you’re likely to end up in the garbage with yesterday’s special.… Continued

New Features

May 29th, 2000 by

Brand Mileage. Motor Trend en espanol hits newsstands this month in the U.S. and 19 other countries, featuring news and tips for auto enthusiasts. The new title, a joint venture of Ideas Publishing Group and… Continued