Summer’s here: Levi Strauss kicks off 1st Stage 2000, a talent competition giving aspiring musicians a chance to perform at local amphitheaters…Car and Driver magazine rolls out its annual “10 Best Tour Across America,” featuring… Continued
Stories by PRNEWS
Web Bonding
June 5th, 2000 by PRNEWSMany a pundit has commented on the Web’s capacity to turn corporations into content providers. Haircare product manufacturer Unilever Plc is the latest to test the theory. Earlier this month, the company introduced HeleneCurtis.com, an… Continued
Delta and Southwest Brands Fly High
June 5th, 2000 by PRNEWSDelta and Southwest airlines maintain high altitudes as preferred brands, while UAL Corp., AMR Corp. (American) and Alaska Air Group continue to trail their peers, according to the latest Corporate Brand Power study of the… Continued
Reputation on the Line: The Unforeseeable vs. the Inevitable
June 5th, 2000 by PRNEWSThis month we look at two crises that happened despite the best laid plans of their organizations. My heart went out to the folks at the National Zoo in DC when gunshots ruined an April… Continued
Analysts Provide Key Endorsements, But Agendas Differ from Press
June 5th, 2000 by PRNEWSLike a gladiator in the Roman arena, a company today waits with bated breath for a thumbs-up or -down sign from financial and industry analysts in the media ring. A positive comment can send stock… Continued
Media Insight: American City Business Journals
May 29th, 2000 by PRNEWS120 West Morehead St. Charlotte, NC 28202 704/973-1000 Covering the country’s business one city at a time, American City Business Journals take an in-depth look at 41 U.S. cities, serving more than 3 million readers… Continued
Media Moves
May 29th, 2000 by PRNEWSDirk Smille joins Forbes as a reporter covering the media business. dsmille0forbes.com…Mylene Mangalindan leaves Bloomberg News to join the Wall Street Journal as a reporter covering the Internet. mylene.mangalindan@wsj.com. 415/765-6114…Tom Nawrocki vacates senior editor post… Continued
Media Strategy
May 29th, 2000 by PRNEWSThe Gift of Ink. Never underestimate the press’ love for goofy research. WishClick.com, an online gift guide and shopping destination, scored major media mileage on Mother’s Day with results from an online poll that asked… Continued
On the Record
May 29th, 2000 by PRNEWSFood for Thought. Food media outlets come in 101 flavors, and the editors who shape them have different tastes. Pitch a bland story and you’re likely to end up in the garbage with yesterday’s special.… Continued
New Features
May 29th, 2000 by PRNEWSBrand Mileage. Motor Trend en espanol hits newsstands this month in the U.S. and 19 other countries, featuring news and tips for auto enthusiasts. The new title, a joint venture of Ideas Publishing Group and… Continued