One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.
Stories by Henry Cooke
Social Search: How Users are Turning to Social Media for Information and Discovery
May 24th, 2024 by Leslie LicanoIf social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?
PRNEWS Announces 2024 Education A-List Honorees
May 23rd, 2024 by PRNEWSPRNEWS has announced its 2024 Education A-List, the PR industry’s comprehensive roster of the best higher learning institutions.
How To Optimize Success at Your First Trade Show With a Client
May 22nd, 2024 by Madi OlivéIncorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.
Diddy’s Apology Disaster: 4 Lessons in What Not to Do
May 21st, 2024 by Daniel BrackinsThe internet is fuming with criticism over Diddy’s recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.
How to Avoid Google Penalizing Your AI-Generated Content
May 20th, 2024 by Sarah EvansThe resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?
Get the Most Out of LinkedIn’s Data to Boost Your Thought Leadership Campaigns
May 13th, 2024 by Clayton Durant and Dorianne CiccarelliFollowing are three recommendations to help you harness LinkedIn data to make faster and smarter decisions with greater ROI for your executive eminence programs.
Guess What? PR and Motherhood Aren’t That Different
May 9th, 2024 by Gabrielle WrightDespite the similarities, there’s an ultimate differentiator between PR and motherhood: the lifelong bond between mothers and their children. In PR, we can lose a client or change jobs, but as mothers, we are our children’s foundation for life.
Learning from Roku’s Breach Communication Shortcomings
May 7th, 2024 by Zach OlsenIn some ways, the breaches at Roku are unremarkable. These types of incidents happen so frequently, we’ve become immune to their scale. But that doesn’t mean companies can be complacent in their communication with customers, employees, partners, media and regulators.
Customizing AI GPTs to Optimize PR Business Processes
May 6th, 2024 by Scott BartnickAI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency.