Stories by Nicole Schuman

Aside from the mandatory use of shower slides—we wondered what other nuggets of wisdom the PR community took from their college days. 

In order to regain student trust, colleges need to take steps to ensure that the admissions process is fair and transparent.

At first glance, the two terms, CSR and purpose may seem interchangeable.

PRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.

Bad news continues for WeWork, and Disney+ looks to add to consumers’ empty pockets.

User generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.

For celebrities and public figures like Lizzo, the USWNT and Paul Reubens (Pee-wee) it’s not always about how you fall, but how you get back up again.

The more availability and knowledge PR pros have to educate the reporter, the easier the job for everyone. 

In this week’s PR Roundup we look at Musk’s rebrand of Twitter as “X,” how the Hollywood strike is crushing PR firms there and Muck Rack’s latest report on PR salaries. 

It’s important, particularly in an era where traditional social media platforms are no longer the user juggernauts they used to be, to pay attention to where your audience is and why.