As news and content choices become more personalized and tailored for the average consumer, specialized outlets, also known as trade media, can make even more of an impact.
Stories by Nicole Schuman


PR Roundup: the Power of Age, Ohtani’s Non-Presser and Observer Called Out
March 28th, 2024 by Nicole SchumanThis week’s PR Roundup features a look at Edelman’s lean into the power of age, a callout for more diverse PR representation and the aftermath of Ohtani’s non-press conference press conference.

[VIDEO] PRNEWS Honors Women’s History Month: PR Women Making a Difference
March 28th, 2024 by Nicole SchumanFowler and Carolonza of Green Room Communications spoke about their partnership with Mary’s Place by the Sea, a non profit organization that gives women with cancer a place to heal.

PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR
March 14th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.

PRNEWS Asks: What is the Greatest Thanks You’ve Received in PR?
March 12th, 2024 by Nicole SchumanPRNEWS posed a question for the communications community: “What’s the best thanks you ever received?” From referrals to pastries, the results did not disappoint.

Female PR Leaders Say to Speak Up, Set Boundaries and Let Remote Work Be an Equalizer
March 8th, 2024 by Nicole SchumanIn honor of International Women’s Day and Women’s History Month, PRNEWS took the time to chat with a few female industry leaders. We looked at the latest workplace issues and trends for women communicators, as well as strategies to rise above some of the difficulties female PR pros can face.

PR Roundup: State of Internal Comms, Apple Woes and Women’s Mentorship
March 8th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the state of internal communication, Apple’s investor relations and reputation woes and tips for women in mentorship in honor of International Women’s Day.

PR Roundup: Wendy’s Blunder, B2B Thought Leadership Impact and Ad Council Unites Against Gun Violence
February 29th, 2024 by Nicole SchumanThis week’s PR Roundup looks at Wendy’s pricing blunder, the latest B2B and thought leadership study from Edelman and LinkedIn and a new coalition formed by the Ad Council to combat gun violence in America.

[VIDEO] PRNEWS Honors Black History Month: Where Are the Black Men in PR?
February 28th, 2024 by Nicole SchumanPRNEWS welcomed Dr. Chuck Wallington to celebrate Black History Month and discuss the issue of a diminishing number of Black men in the PR industry. Wallington is the author of “A Seat at the C-Suite Table: Insights from the Journeys of African American Executives.”

How Communicators Find Success With Podcasts
February 27th, 2024 by Nicole SchumanWith podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience.