Stories by Nicole Schuman

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Love, Your Mind Ad Council mental health campaign title slide

PR Roundup: Skimm Rebuttal, Pro Athletes Rally for Mental Health, Trust in News

May 31st, 2024 by

This week’s PR Roundup features an example of timely teamwork making earned media happen, a new, robust campaign of professional athletes speaking about mental health, and who holds the most trusted name in news? 

LinkedIn Live with NAPAWF

[VIDEO] PRNEWS Live Discusses Creating Impactful AAPI Campaigns With NAPAWF

May 30th, 2024 by

NAPAWF talked about communications strategies and impactful campaigns they’ve run to reach their AAPI audience and beyond.

Jennifer Lowney, Global Head of Comms at Citi accepts a NYWICI Matrix award from former boss, Steve Lipin

Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney

May 24th, 2024 by

Lowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.

Scarlett Johansson is not happy that OpenAI released an AI voice very similar to her own.

PR Roundup: OpenAI Angers Scarlett Johansson, Best Times to Post on Social, Healthcare and Influencers

May 23rd, 2024 by

This week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.

Reddit displayed on mobile device

Finding PR and Community on Reddit

May 17th, 2024 by

PRNEWS spoke to Parry Headrick, Founder of Crackle PR about his Reddit AMA experience, as well as Alistair Berry, moderator for the r/publicrelations subreddit. 

e.l.f. Beauty's Too Many Dicks campaign on display in New York City's financial district shows the lack of diversity on corporate boards.

PR Roundup: KC Kicker Misses, So Many Dicks, Oreo Dominance

May 16th, 2024 by

This week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack champion. 

college students walk on a campus

PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits

May 9th, 2024 by

This week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.

how PR professionals can support journalists on world press freedom day

PR Roundup: World Press Freedom Day, Mother’s Day Opt Out, Comms Not Prepped for Election

May 2nd, 2024 by

In this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.

Tik Tok application icon on iPhone screen. Tiktok Social media network.

PR Roundup: TikTok Ban, HARO Relaunches as HERO, Positive Media Engagement

April 25th, 2024 by

This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.

Detroit, Michigan, USA downtown skyline from above at dusk.

Detroit’s Renaissance: Rebranding a Reputation

April 24th, 2024 by

Headlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.