Stories by Matthew Schwartz

Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.

If communications execs want  to own social media, one place to start is by developing formal social media guidelines.

While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.

A new survey was released earlier this week saying that PR is the fifth most stressful career path, up from seventh in 2012. To anyone remotely patched into the PR field, this is not exactly earth-shattering news and should be welcomed rather than frow…

#BareItAll could show itself to be an important online community for executives interested in practicing better PR.

PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.

The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.

Understand the needs of journalists just as you would of your customers, says Digital PR Summit speaker Jake Gasaway of San Francisco-based start-up Stitch Labs.

A New York Times interactive article could be a new plateau for how to tell stories via digital media.