Wal-Mart’s sustainability initiative demonstrates the special communications challenges of a corporate giant.
Stories by Matthew Schwartz
3 Ways That PR Execs Can Leverage LinkedIn
February 28th, 2013 by Matthew SchwartzLinkedIn, now 10 years old but still unheralded in the annals of social networking, continues to provide solid value as a communications vehicle.
Steve Rubel’s 3 Tips on Tweaking Content Strategy
February 27th, 2013 by Matthew SchwartzSteve Rubel, Edelman’s new chief content strategist, insists that PR departments need to adopt a ‘real-time’ newsroom mentality.
Bogie’s Last Film is a Reminder That PR Groups Need to Change Their Script
February 27th, 2013 by Matthew SchwartzThis past weekend it was nice to turn on Turner Classic Movies (TCM) and curl up with “The Harder They Fall” (1956), in which Humphrey Bogart plays a downsized newspaper reporter who becomes a PR… Continued
Reaction From Healthcare Communicators to Scathing ‘Time’ Magazine Report: Silence
February 26th, 2013 by Matthew SchwartzMedical industry deploys a questionable PR strategy (or lack thereof) to Time cover story indicting the U.S. healthcare system.
Biggest Take for PR Execs who Tuned into the Oscars
February 25th, 2013 by Matthew SchwartzThe Oscars provide an unintended lesson for PR execs to keep their awards programs (relatively) short and sweet.
3 Tips for PR Pros Working in the Pharmaceutical Field
February 22nd, 2013 by Matthew SchwartzDespite operating in a highly regulated industry the onus is on public relations execs to develop a social-media presence.
Infographic: How Public Relations Execs Can Boost Delivery of Email Campaigns
February 21st, 2013 by Matthew SchwartzCommunicators who think using CAPS in the email subject line is verboten should probably think again.
PR at the Bat: What Public Relations Pros Can Learn from Spring Training
February 21st, 2013 by Matthew SchwartzMajor League Baseball’s Spring Training is in full swing. It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing in the World Series eight months from …
PR at the Bat: What Public Relations Pros Can Learn from Spring Training
February 21st, 2013 by Matthew SchwartzMajor League Baseball’s Spring Training is in full bloom. It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of… Continued