Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.
Stories by Matthew Schwartz
Three Crucial Elements to Include in Social Media Policies
January 15th, 2013 by Matthew SchwartzIf communications execs want to own social media, one place to start is by developing formal social media guidelines.
Does CES Still Carry Weight for PR?
January 10th, 2013 by Matthew SchwartzWhile tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.
For PR Pros, More Stress Means Added Responsibilities
January 9th, 2013 by Matthew SchwartzA new survey was released earlier this week saying that PR is the fifth most stressful career path, up from seventh in 2012. To anyone remotely patched into the PR field, this is not exactly earth-shattering news and should be welcomed rather than frow…
#BareItAll: Three Ways to Leverage the New Tweet Chat for PR Pros
January 9th, 2013 by Matthew Schwartz#BareItAll could show itself to be an important online community for executives interested in practicing better PR.
Consumer Reviewers Wield More Power Than Pro Critics in Driving Purchase Decisions [Infographic]
January 8th, 2013 by Matthew SchwartzPR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.
Q&A: Storytelling for the Small Screen Turning into Big Prospects for PR Execs
January 7th, 2013 by Matthew SchwartzEdelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.
Series of Media Fumbles By the New York Jets Offers Spate of PR Lessons
January 3rd, 2013 by Matthew SchwartzThe Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.
Riding the Social Web to Make Better Waves With Reporters
January 2nd, 2013 by Matthew SchwartzUnderstand the needs of journalists just as you would of your customers, says Digital PR Summit speaker Jake Gasaway of San Francisco-based start-up Stitch Labs.
Growth in E-book Readers Offers Ripe Opportunity for PR Pros
December 28th, 2012 by Matthew SchwartzA New York Times interactive article could be a new plateau for how to tell stories via digital media.