Stories by Matthew Schwartz

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.

From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.

Dow’s plunge following a bogus tweet on AP handle about the president is a reminder that PR execs have to be vigilant in protecting their Twitter handles.

Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.

The questions could be a guidepost for PR managers (and job candidates) on how to drive more efficiency for communications.

Communicators need to maintain the momentum by showing the C-suite how ‘earned media’ can deliver solid dividends

Welcome to the Yottabyte Era. Yottabyte, which is equal to one quadrillion gigabytes, is the term to describe the next frontier of data technology. We’re now in the so-called Exabyte. Before that we had Terabyte and Petabyte eras. However you define …

Authority and influence continues to move away from business and government and toward experts and peers.

PR pros need to communicate to their clients that, in a social-media age, there’s no more such thing as an off-the-cuff remark.