Stories by Mark Renfree

ADP The communications arm of ADP naturally understands the importance of both horizontal and vertical communications. With this in mind, ADP operates under a largely open and direct policy—if a member of corporate communications truly… Continued

Winner: The Brand AMP – The END IT Movement 2014 In early 2014, END IT, a nonprofit organization that raises awareness for modern-day slavery, approached The Brand Amp to mobilize influencers and media to spread the… Continued

Winner: Coyne Public Relations – Historic Groundbreaking Event Lays Foundation For Daytona International Speedway’s Redevelopment Project  Although it’s billed as “The World Center of Racing,” Daytona International Speedway (DIS), with plenty of original seats from its… Continued

Winner: Hewlett-Packard – HP News: Now a Powerful, Engaging, and On-Demand Global News Hub for Employees in The Midst of a Corporate Turnaround A plunging stock price, multiple CEOs and low morale put Hewlett-Packard (HP) into… Continued

Winner: Lucas Group – SEO that Drives Real Results  Not too long ago, Lucas Group’s SEM/SEO initiative was stuck in La Brea tar by utilizing an ineffectual, indistinctive print media sponsorship and a disorganized, outdated and… Continued

Winner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement Out of the Water  Sixty-four-year-old long distance swimmer Diana Nyad had already made four failed attempts at the 110-mile swim from Cuba to Florida.… Continued

Winner: Havas PR North America – Taste of France  Taste of France, a nonprofit organization devoted to promoting the many wonderful attributes of France, returned to New York in September 2013 for a second year. Havas… Continued

Winner: USANA Health Sciences – Compensation Transformation You Can’t Top This  USANA’s four-day International Convention takes place in Salt Lake City each August, and each year the global company announces something big to the thousands in… Continued

Winner: Havas PR North America – #GivingTuesday  In response to the shopping season that begins with Black Friday and Cyber Monday, the 92nd Street Y, in partnership with the United Nations Foundation, launched #GivingTuesday to unite… Continued

Winner: MSLGROUP – Netflix: Taking the Bite Out of the Binge With the advent of the binge watching trend—viewing multiple episodes of a TV show in a row—Netflix revolutionized how viewers engage with and consume content.… Continued