Winner: SKDKnickerbocker - Katrina 10: Resilient New Orleans
The 10-year anniversary of Hurricane Katrina marked a milestone in the City of New Orleans’ recovery and presented an opportunity to showcase what “resilience” means in practice. With their anniversary campaign, the SKDKnickerbocker (SKDK) team successfully showed thought leaders, policy makers, advocates and the media what resilience building truly looks like.
Recognizing that the story of the city’s recovery is complex, SKDK began its media outreach long before the media descended upon New Orleans. Employing a “plow the field before planting the seed” strategy, the team established relationships with reporters, editors, columnists, producers and bookers early on to ensure they were fully informed of the success and the progress New Orleans had experienced since Katrina, as well as where challenges remain.
Honorable Mentions:
- Momentum Communications Group - Empowering Nonprofit Voices
- Piper & Gold Public Relations - T3 Launch Campaign
- Sage Communications - S&R Foundation Fully Integrated Communications Campaign