Winner: Jan Jones Blackhurst — Caesars Entertainment Former Las Vegas Mayor, Jan Jones Blackhurst oversees all worldwide government affairs, corporate communications, community relations and corporate social responsibility programs for Caesars Entertainment. With her strategic leadership… Continued
Stories by Mark Renfree
CSR Awards 2015: Social Good
March 12th, 2015 by Mark RenfreeWinner: BBDO, Universal McCann, Ketchum, Widmeyer, Huge and Cohn & Wolfe on behalf of ExxonMobil — ExxonMobil Inspires the Next Generation to “Be An Engineer” ExxonMobil launched “Be An Engineer” in the fall of 2014… Continued
CSR Awards 2015: Video Initiatives
March 12th, 2015 by Mark RenfreeWinner: JetBlue Airways — Increasing Access to Books: Soar with reading and First Book To generate visibility for and participation in the JetBlue’s reading initiatives, JetBlue created a multi-dimensional video campaign that leveraged the assets… Continued
CSR Awards 2015: Stakeholder Engagement
March 12th, 2015 by Mark RenfreeWinner: Nerium International — Individually Taking Responsibility, Collectively Changing the World Nerium International has made a positive impact on the community and industry through its culture and company vision of “Making People Better.” The company,… Continued
CSR Awards 2015: Workplace Innovation
March 12th, 2015 by Mark RenfreeWinner: Time Warner Cable — TWC Eyes and Ears AMBER Alert Initiative Time Warner Cable (TWC) and the National Center for Missing and Exploited Children (NCMEC) announced a bold partnership that leveraged TWC’s network infrastructure… Continued
CSR Awards 2015: Product Design/Redesign
March 12th, 2015 by Mark RenfreeWinner: Toys”R”Us Introduces Reusable Tote Bag Benefiting Save the Children After nearly a decade of partnership, Toys“R”Us sought to expand its support of Save the Children, a global humanitarian organization that ensures the urgent needs… Continued
CSR Awards 2015: Pro Bono Campaign
March 12th, 2015 by Mark RenfreeWinner: Nebo Agency — Nebo’s Choose ATL Pro Bono Initiative Rebrands City as Digital Hub Choose ATL is a community driven campaign to brand the city of Atlanta as a digital hub. The initiative showcased… Continued
CSR Awards 2015: Nonprofit/Corporate Partnership
March 12th, 2015 by Mark RenfreeCo-Winner: CVS Health & the American Lung Association Make Lung Cancer in Women a Public Health Priority In February of 2014, CVS Health announced that it would remove all tobacco products from its 7,800 stores… Continued
CSR Awards 2015: Media Relations
March 12th, 2015 by Mark RenfreeWinner: Cigna Foundation — World of Difference Grant: Improving Healthcare for Underserved Immigrant Latino and Caribbean Communities In 2014, the Cigna Foundation initiated a new approach to improving individual and community health. Cigna World of… Continued
CSR Awards 2015: Event: CSR/Green Focus
March 12th, 2015 by Mark RenfreeWinner: Hughes General Contractors, Inc. VCBO Architecture and Davis School District — Odyssey Elementary Open House Odyssey Elementary is an innovative school built around the theme: Bodies in Motion: The Animal Kingdom. The school champions… Continued