Real-world examples of content marketing took center stage at PR News’ Content Marketing Boot Camp. An opening session of the conference, which is taking place at The Yale Club in New York City, featured a discussion about some of the most effective content marketing strategies.
Stories by Lucia Davis
4 Essentials on Writing for Mobile
June 17th, 2013 by Lucia DavisForty-three percent of emails are read on a mobile device, according to email analytics company, Litmus. If you haven’t already been writing with mobile in mind, it’s time to start because that percentage is only going to grow, and probably faster than we care to think.
Case Study: Musical Education Nonprofit “Little Kids Rock” Tunes Into Public Relations to Help Amplify Its Charitable Efforts
June 17th, 2013 by Lucia DavisTo honor its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of simply having a big party to celebrate the occasion, TMG decided to donate a full year of its services to a charity.
Fast-Growing Vine Offers Vast New PR Possibilities
June 14th, 2013 by Lucia DavisDespite being around for only five months, Vine is already beating Instagram on Twitter. According to Topsy Analytics, the 6-second stop motion video app’s 2.86 million shares on Twitter beat out the social photo sharing service’s 2.17 million.
Video Pick: Myspace’s $20 Million Relaunch
June 14th, 2013 by Lucia DavisHere’s the first peek at Myspace’s $20 million ad campaign aimed at breathing life into the social media site. Could this be the year of Myspace redemption?
Facebook Adds #Hashtags: What Now?
June 13th, 2013 by Lucia DavisIt’s been a long time coming. Facebook has officially added hashtags.
Content Marketing Litmus Test: If You Won’t Click it, Why Would Anyone Else?
June 13th, 2013 by Lucia DavisThe line between branded and non-branded content continues to blur, whether you’re viewing a TNT-sponsored BuzzFeed list or a glowing profile on Scientology via The Atlantic. For Andrew Hanelly, SVP of strategy at McMurry/TMG, it all comes down to quality.
Top AOL Execs on Why Name Recognition Isn’t Always a Good Thing
June 13th, 2013 by Lucia DavisWhen you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.”
6 Instagram Tips for PR Pros
June 12th, 2013 by Lucia DavisEarlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.
A PR Crisis Just Hit: What’s the First Thing You Do?
June 11th, 2013 by Lucia DavisWe asked our readers what to do the instant a PR emergency hits. See what they had to say.